The best website design strategy involves a combination of a keen eye for creative design with proficient web development techniques to drive impactful results.
From the website navigation to layout to typography to color scheme and copywriting, all these elements are integrated to build a site structure that showcases a beautiful aesthetic, adheres to your brand, speaks to your target audience, is optimized for search engines, and offers a positive user experience.
In order to effectively fuse these elements together, it’s best practice to hire a professional web design agency. Skilled web design professionals can help create the best website design strategy for your business.
Web design experts have the creative and strategic skills to give you a clear direction for your web design strategy. They can also guide every aspect of your web design and development planning to help accomplish your business and marketing goals.
Does Web Design Increase Business Credibility?
According to a study, half of internet users consider website design as a factor when formulating an opinion about a business or organization.
67% of them are more likely to interact with a business (make a purchase, schedule an appointment, fill out an online form, etc.) if the website has a mobile-friendly design. 38% of consumers will leave a website if the layout has poor design and is unattractive.
If you want to boost conversion rates on your business website, you need to be strategic with every aspect of your web design strategy.
In the digital marketing space, businesses typically prioritize social media advertising, email and content marketing, and lead generation – leaving web design as an afterthought.
However, that shouldn’t be the case.
Creating the best website design strategy takes time, experience, resources, creativity, and critical thinking. Whether you want a new website for your business or are in need of a website redesign to improve user experience and increase conversion rates, today’s post is for you.
What Is a Website Strategy?
Developing the best website design strategy can be challenging. However, it’s not impossible – especially with the help of a professional web design team.
Creating a website goes beyond choosing your preferred typography, color schemes, and layout. Website design and development means devising a plan and implementing it strategically.
With a well-thought-out web design strategy, you can work on increasing website traffic and conversion goals and reaching the objectives you’ve set for your business website.
A website design strategy is a plan that helps inform the visual look of your website, the content you create, and the online marketing efforts you want to implement. This process involves branding strategy, content marketing plan, keyword research and development, search engine optimization, and analytics.
All these individual components work together to help build a custom and effective website for your business and make it easier to align it with your overall marketing objectives.
Building a Web Design Strategy (With Steps)
Establish Your Goals
The importance of defining goals when developing the best website design strategy cannot be more understated. What goals do you want to accomplish with your new website?
Whether you’re a small business owner or you’re the head of a big organization, establishing business goals and knowing your key motivations help shape your website’s purpose, direction, and overall user experience. The goals of your website design strategy also encourage you to stay focused throughout the process.
Website design and content should complement your goals in order to facilitate growth. The best website design strategy entails maximizing your site’s impact when you align web design goals with the broader objectives of your business.
Identify Your Target Audience
While it’s all too easy to get swept away by cool website features, cutting-edge interface, and and the latest web design trends, you should not lose sight of who you’re designing your business website for.
Your target audience.
How do you successfully design a website for your target audience?
When designing a website, think about your reach. Do you want local or national audiences? The information you use on your site should match your area coverage. On top of that, you must consider what demographics are attracted to your niche.
Your website and web pages should also target keywords your target audiences use when searching for your products and services. These keywords must be used to create high-quality and valuable content. This increases your online visibility and organic rankings on Google and other search engines. The more website traffic you generate, the higher the chances of boosting conversions.
The best website design strategy starts with the finished product in mind. The more you know about your target customers’ needs, the better you can build a website that meets their requirements.
Take an Inventory of Your Content
A content inventory helps you get an overview of your site content. Properly managing your site content is vital for user experience.
Before launching a web design plan, it’s important to collect the existing content on your site and do a comprehensive content audit.
With dynamic content inventory, web designers can have a centralized and streamlined view of your content. This allows them to better understand your branding, messaging, and target audiences.
A content inventory will also reveal any redundancies and content gaps that may negatively impact user experience. By eliminating these issues, you can maximize your content ecosystem and provide website users with the information they need quickly and effectively.
A website content inventory includes a collection of every piece of content found on your site including:
- Landing pages
- Blog posts
- Press releases
- Articles
- Images
- Videos
- Customer testimonials
- Internal and external links
- Infographics
- PDFs
- XML sitemaps
Driving traffic to your website and boosting conversions require high-quality content. The quality, relevancy, and accuracy of your content help inform your web design strategy.
Build Your Website
Expert web designers and developers keep scalability in mind when building websites. Rather than opt for a wait-and-see approach, put off scalability, and negatively impact your bottom line, building a scalable website ensures that it’s not restricted to adapt when business growth and demand start accelerating.
Driving more traffic to your site is all well and good. However, if site traffic increases and you’re not prepared, users may encounter a slow website or, worse, one that crashes. This is not the ideal scenario for any business, especially if you’re running an eCommerce store.
When devising the best website design strategy, keep scalability in mind. Scalability ensures that you have a high-performing website capable of increased traffic, more optimized content, meeting user demands, and providing a great user experience without compromising on functionality.
Make Your Site Easy to Navigate
How do you make your website easy to navigate?
Website navigation affects user experience. The better your site navigation is, the more positive user experience you garner.
Devising the best website design strategy without a well-defined website structure and navigation plan is not wise. It’s like navigating a maze without a map: confusing, overwhelming, and frustrating – not exactly the experience you want your site visitors to have.
Website navigation impacts your search engine rankings, brand perception, usability, accessibility, and lead generation strategy. Most importantly, it affects conversion rates.
You may think that site navigation is just a collection of menu headers, sliders, text links, icons, and a search box positioned throughout your site. However, strategic site navigation allows users to understand your content and helps them connect with it to meet their needs.
This will then increase sign-ups, purchases, and appointment requests.
Optimize for Mobile
More and more people use their mobile devices when browsing the web – and that includes your target customers. This is why it’s important to include a mobile-responsive website development plan in your web design strategy.
What is mobile-responsive website design?
Responsive web design means your site can automatically fit the screen size it’s viewed on. It provides seamless site navigation and user experience without having site visitors do any extra work (resizing, scrolling, panning, zooming, etc.) to easily view your content.
When your site is optimized for mobile use, your target audiences will spend more time on your site. Mobile-responsive design also helps increase your search engine rankings.
Today’s digital landscape lets consumers browse the web on various screens. You want your visitors to like your website and convince them to use it more – and this is possible with a mobile-responsive web design. Simply put, if your business doesn’t have a mobile-responsive website, you risk losing out on potential clients and customers.
Grow Your Website Design Strategy
The best website design strategy is never set in stone. Digital marketing trends and consumer needs are constantly evolving, and your website platform must adapt to these changes.
Whether it’s accomplishing new marketing goals, targeting new audiences, encountering a shift in your target customers’ needs, or promoting new products or services, it’s vital to continue reviewing your strategy and making the necessary adjustments.
This will ensure that you make well-informed decisions about your website content so you can provide the best website user experience.
Elevate Your Online Presence with Good Design
Before your target clients or customers encounter someone from your sales or customer service team or step foot inside your business, their first interaction with your business unfolds online.
Because of this, your website should adequately represent your organization. Effective web design combines consistency, simplicity, usability, and optimization. The best website design strategy aims to convey the right message while connecting with the target audience and meeting their needs.
A good web design plan is vital to elevating your online presence and effectively communicating your brand personality. This ensures that your online identity is not just seen by your intended audiences, but also remembered.
The Best Website Design Strategy: Key Takeaway
To stay competitive in the digital space, it’s vital to build a strong online presence. A well-designed, cohesive, and optimized website will help increase traffic to your site, attract target audiences, and reach strategic business goals.
If you need a custom website design plan for your business and are not sure where to start, please don’t hesitate to reach out to Rule Your Kingdom’s expert website design team for a complimentary consultation.
With a professional agency, you can create the best website design strategy. Web design experts are not just developing a website that looks good. They are also developing a site interface for your business that is usable, accessible, optimized, and will help you accomplish your long-term business goals.
