You are Reflected in Your Attorney Website Design
Your website needs to accurately reflect your professionalism and your practice. It needs to carry the same integrity, competence, and thoroughness you bring to your work. It should show class, sophistication, and user-friendly design.
It should also run smoothly without hitches, and show the same aggressiveness in Google search-result placement as your battles in open court.
It needs to appear at or near the top of those results because that sends a silent but powerful message that your professional work also merits the same caliber. A high ranking says you have great knowledge and are results-driven. It says you’re competent and keep up with the latest developments – because people intuitively know that only these qualities get you to the top. Your high search ranking sends the subliminal message that you are one of the best, and in many ways.
What Is Your Website Telling Prospective Clients About Your Firm?
You can consider your website and all of its features essentially a rhetorical representation of you and your practice. Font choices, color schemes, and images reflect your professionalism. Ease of use speaks to your agreeableness and friendliness. Inclusion of all necessary information and contact forms and options speak to your thoroughness and care for your clients.
Page-load speed sends messages about how quickly you will help people resolve their massive life problems.
Ease of contacting you through your website speaks to your availability to clients. Indeed, every single feature that’s present and every single feature that’s absent sends strong messages to your website visitors, most of whom will be potential new clients. You definitely want to be sure your website is accurately reflecting you at every single step of your attorney website design. This is what we do.
Google, thanks to its esteemed collection of the top techies on the planet, is getting smarter. Google recognizes replicated websites – and shames them to the back of the line. This is bad news for the clients of attorney website designers using a template approach to their website development – which a lot of them do by the way.
In truth, most companies claiming expertise in attorney web development use ready-made templates for both site architecture and content. Google has caught on, and they are not pleased. In fact, none of these sites will rank well in Google because they did not get to be the largest search engine in the world by rewarding plagiarism.
Google is all about the user experience.
So, the powers that control the search engines today reward originality. If you want to come to the party, you can’t wear a suit off the rack. It must be tailored and customized or they won’t let you in.
This means that the websites for lawyers that use pre-made templates are not showing competitively or even reasonably in the search results, in turn meaning that the only way for people to find these poor old saps is to key in their URL directly. The search engines are off limits to them.
Google Rewards Uniqueness and Authority.
Creativity is boundless in humans. It’s one of our better traits. Templates definitely have a coveted place within a field that relies on forms and systematic repetition – plus they amp up your billables. But they have no place in creative design.
The only reason to thwart creativity within a creative endeavor is pretty much laziness. That impresses no one, and Google is watching. Everything about your website needs to be unique. The text also needs to speak authoritatively about your practice. Because unless your site is completely unique and written with a higher degree of authority than any other local competitor, it’s an open-and-shut case that you can’t win.
Your Competition is Fiercer than You Think
The web has dissipated physical borders and boundaries. This means that your competitors in the online space are not only your local competitors, but you’re also competing against massive law firms in the nearest metropolis and then some. In most cases, these huge firms are blanketing their internet marketing over a huge area.
We beat them. Like a magnifying glass under the sun, our attorney website designers zero in on your local area with fiery focus. Huge firms lack this focus and lack the budget to divert all of their power into every single market. This is a major factor in how we win.
Once you get an effective website in place, you know it. Calls from prospective new clients come out of the woodwork in vast numbers.
This is where you want to be – letting your website do all of your advertising work for you so you can keep focused on what you do best, defending justice. This is what you’re trained for and good at, and this is where society needs you to focus your valuable brain power.
We all want you spending your time in the hallowed halls of justice debating legal approaches through the views of Pericles and Oliver Wendell Holmes, not stuck behind your computer for days on end tanking your billables trying to improve your page load speed or Google search result rankings.
You keep defending justice, and we’ll keep up with the mathematic genius of the world’s best coders and their pre-dawn breakthroughs that shake up the lives of all of us wanting to rank well in Google. We’ll stay out of pro se representation, and you leave the law firm website design and development to us. Deal? We should all just let the experts handle it! Everything runs so much more smoothly when we do.
Maybe we can twist the old adage a bit for the sake of greater clarity: “An attorney who builds their own website has a fool for a client.” Or?
Here for the Duration
Fortunately, we take care of all of that website management from the time you become our client until the end of time if you like.
We will work with you in your law firm website design and development to ensure you like what we produce for you, and we will stay with you through performance to ensure your website behaves as desired both with search engine rankings that send potential new clients to your website, and also with fine-tuning website features to ensure conversion.
We’ll keep your website up and running, and we’ll keep up with the genius geeks that run the world and their endless stream of algorithmic “updates”, many of which bring no shortage of thorns to our sides.
Cutting-Edge Attorney Web Development
Our expert team of tech specialists keeps up with all of the latest updates and changes affecting web search results for your attorney web development.
The wheels of justice may turn slowly, but the tech world moves at the speed of light. We stay abreast of all of the latest internet trends and their attributes and work with all of those modifications and technological evolutions to ensure your website continues to rank favorably for consumers searching for your services. At minimum, this involves deep understanding of search engine ranking principles and all of the website components they factor in.
This highly specialized, experiential knowledge base and its involved content inform our strategy for ensuring your website gets ranked favorably. These features include writing content for search engine optimization (SEO), ensuring fast load speed, and a host of other involved disciplines such as building links from other relevant, high-powered websites to your own. Our expert tech team has everything handled easily and professionally, so you can rest in confidence that your site will rank favorably when the ideal prospective client is looking for an attorney in your area.
The Goldfish Conundrum
It’s true. The general population’s trend of eschewing literacy in favor of instantly gratifying video bites has shrunk their attention span to that of a goldfish. 3 seconds.
This concerns us as website designers – and should you as a website owner – because that means we get 3 seconds to get the page to load, capture a visitor’s attention, and compel them to stay on the page. Three seconds!
As soon as they become bored, which occurs immediately following the three seconds they’ve allotted you to prove yourself in that viciously competitive online space, they click out of your site and into the next one on the search results page, which will be one of your competitors.
Our job is to first to ensure the site they see is yours within those three seconds.
Slow page-load speeds means a lot of websites for lawyers and law firms don’t make it to the computer screens of the people they want – or need – to reach. The goldfish puckers its lips in dissatisfaction and quickly swims off to the next shiny thing.
Our expert tech team has this easily handled with blazingly fast websites for lawyers and law firms. Images and videos are the biggest culprits to a page that doesn’t load in time. We’ll make sure your page-load speed sizzles – even on mobile devices.
The Visual Element
Like a lot of us here in the Lone Star state, Google places a high value on efficiency. A slow loading page is no more impressive to them than a ranch hand who sleeps until noon. But Google is counting the nanoseconds. Go fast, or don't even bother to show up at all.
These elements are the bare minimum for a good or even decent Google ranking.
But your ranking is critical so all those folks in trouble that need your help can easily find you when they’re looking for a website for lawyers in Fort Worth. If your website violates any of the above values, Google puts your website in line behind a whole bunch of your competitors’ websites. Yikes!
So let’s say a juicy new client sees you in the Google ranking and clicks on your link. Do y’all know what happens next? You’ve got the time of about four angry bucks from Daisy the one-ton beast to prove your stuff and convince them to stay.
In the couple of seconds they give you, your page has to load and they have to see something that impresses them enough to keep them there.
The goods have got to be solid. And just like a day at spring training, they are scrutinizing what they see on your website from every angle looking for evidence of your ability to do well for them in the future and reasons to cut you and look at the next guy.
When you hire Rule Your Kingdom for your lawyer website design in Fort Worth, your website will hold up to the fiercest scrutiny and demonstrate to prospective clients that their difficult life situation is safely resolved in your hands. They can trust that you will charge after the result they need and want for their lives with the fierceness of the Cowboys D-line. And that confidence will drive them to your door with pens poised to sign your fee agreement and fat retainer check.
Our tech team behind the development of our websites for law firms ensures high web search rankings and the most efficient internet advertising performance for you so prospective clients can find you easily and believe in your credibility and competence merely as a function of your firm’s internet marketing prowess.
Our team of visual designers ensures aesthetic appeal and proper branding, helping visitors stay on your page and helping you send the message you intend.
Our team of professional writers tailors SEO-savvy copy to your brand and audience.
We also have an expert writing team at our disposal, hired for their expertise and experience. We have university writing professors, other PhDs, and professional website copywriters with years of experience in the industry on our writing team.
Each one freshly pens every single sentence to address your specific needs and directives.
So you will never have to worry that there’s any other site out there that looks or reads just like yours does. Our linguistic engineers work well with our technology engineers to keep up with and write expressly for the latest trends in search engine optimization (SEO) to ensure the content gets properly picked up and ranked by Google. Most critically, we write in a manner that speaks directly to your intended audience to ensure they clearly see and understand your firm and expertise from reading your website.
Each of these elements provides a powerful asset to any attorney website design.
The combined expertise of our Rule Your Kingdom law firm website design agency synergizes into a powerful force not to be reckoned with.
Worry about winning your cases if you want, but don’t worry about the impact of your online presence. Hire us, and you will quickly see that your law firm website is amply doing its job.
All Rule Your Kingdom law firm web designs are:
If you need additional website features – database integration, calendar integration, automated appointment setting, a law firm blog with original content, lead tracking software, chat bots or other analytics tools – it’s no problem.
With us at the helm of your website management, your only concern is fitting all of those new clients into your calendar – and that is a great problem to have!
Choose the Rule Your Kingdom law firm web design and digital marketing services today.
Speak with an experienced online marketing expert, discover our effective law firm web design strategies, and see how we can help your practice grow.