By the time you decide to give your attorney website an overhaul, everything about it is most likely already old and outdated. As such, you need to work with a capable agency with a proven track record in website design for law firms who can bring your website up to the mark.
People looking for legal services will always start their search online.
These potential new clients don’t always go by the by the saying “Don’t judge a book by its cover.” Prospects will always consider a legal professional’s website before even contacting them.
A simple, sophisticated, fast-loading, and intuitive law firm website will amaze your prospects. Once you give them an excellent first impression online, you will inspire confidence and assurance in your firm’s legal services.
An experienced and professional law firm web designer can make this possible for you.
On the other hand, a law firm website that is slow to load, has broken plugins, doesn’t display on mobile correctly, and has obsolete information will tarnish your brand. These bad website elements will detract from your capabilities as a legal professional. As a result, potential new clients will leave your website and move on to your competitor.
Don’t let this happen.
Before Working with a Law Firm Web Designer, Here Are Some Things to Keep in Mind:
Mobile Responsive Law Firm Website
52% of online searches come from mobile. This means that consumers are using their smartphones and tablets when looking for anything online.
As such, a website’s mobile responsive features are an essential Google ranking indicator.
A competent law firm web designer will have the tools, know-how, and experience to ensure that the site runs and looks good across all devices: desktop, mobile, tablet displays.
Review the Qualifications of a Law Firm Web Designer
Naturally, before hiring a law firm web designer, you need to know if they are qualified to do the job. A professional law firm web design agency is willing to present examples of their work; you don’t even need to ask.
They are also ready to provide references when necessary. If not, you may need to find another law firm web designer.
Marketing Goal Tracking
Typically, a digital marketing agency will assign a law firm web designer to develop your website. However, their job doesn’t end once your website is live.
Competent digital marketing agencies will need to consistently monitor and analyze your website’s performance to get the most out of it.
Before hiring a law firm web designer, check if they offer analytics setup and goal tracking. These actions will give you an insight into your site visitors’ behaviors and motivations.
This way, you can adjust your marketing campaign based on what the data and figures show.
Know What You Want from a Law Firm Web Designer
Do you need a new law firm website or redesign your existing one? Do you want a complete site overhaul, or are you looking to revamp your current website?
These are some of the things a law firm web designer will initially ask you.
If you already have a website, you need to know what programming language and content management system you currently have. This way, whoever the law firm web designer you hire can create a custom plan for your firm.
If you are not sure what programming language or content management system your current site is in, a competent law firm web designer will be able to check for you.
The more information you can provide to a law firm web designer, the more they can create a custom solution for you.
What Should Be Included in a Law Firm Website?
Whether you’re a solo attorney or a giant law firm, you need a powerful and effective homepage for your website.
A professional law firm web designer will make sure your homepage meets the following requirements:
- Grabs the attention of site visitors with impressive visuals.
- Can succinctly and quickly communicate what your law firm does and what benefits you can bring to your clients.
- Motivates your site visitors to follow your calls to action.
- Establishes brand trust and credibility.
- Provides a way to contact your firm easily.
- Helps your site visitors to find the answers with no trouble.
When you work with a competent law firm web designer, they will make sure you tick all the above components for an effective law firm website homepage.
Staff Website Bio
When you hire a competent law firm web designer, they can make sure to present your attorney biographies in an engaging and effective.
Attorney biographies are an essential part of any law firm website design. No matter what type of law you practice, you need to communicate your professional qualifications to your site visitors appropriately.
The most effective attorney biographies are:
- Short and concise
- Highlights your strengths and capabilities as an attorney
- Personalized for the benefit of your prospects to resonate with them
By concentrating on these essential features, you can ensure that your attorney biographies communicate a strong message about your capabilities as a legal professional.
Crafting a good attorney bio on your law firm website will also successfully set the tone of your skills and qualities before a prospective new client gets in touch with you.
Law Firm Practice Area Pages
When prospective new clients are searching for the legal services they need, some of the web pages they will carefully examine are your practice area pages.
Think of these practice area pages as the product descriptions of your qualifications as an attorney.
A professional law firm web designer knows how much law firm practice pages matter.
These pages on your law firm website are not supposed to resonate with your fellow legal professionals. You need your site visitors and prospective new clients to have a clear understanding of what you offer without all the legal jargon and complexities.
At the same time, you need to express your essential qualifications as a legal professional through these web pages.
As such, an expert law firm website content writer and law firm web designer will need to work together to achieve this.
Your contact information should be highlighted on every page of your law firm website. However, you should also have a dedicated page for your contact details.
On top of that, you should make sure that all the necessary details about your law firm are consistent across all online avenues.
Aside from your law firm website, these places include your Google My Business page, social media pages, and directory listings.
Law Firm Blog Page
As a law firm, people should view your organization as a competent, reliable, and trustworthy entity through your online channels.
One of the things that can help position your law firm as a credible organization is by having an active blog.
You will improve your website engagement when you provide your site visitors and prospective new clients with original, useful, and relevant content.
Blogging is a vital aspect of a robust law firm digital marketing strategy. Your law firm web designer and digital marketing professionals understand the bearing a functional blog can have on your law firm.
Digital marketing agencies will typically offer blogging as part of their marketing packages for law firms. You can take advantage of this service to boost your firm’s success online.
It’s incredibly crucial to establish trust and credibility with your website visitors and prospective new clients.
Working with a law firm web designer to develop your website with all the right components is one way to do this.
Posting client testimonials on your website is another great way to institute credibility with your website visitors and target market.
Hiring a Law Firm Web Designer
Every law firm web designer has their own creative approach and process they stick to.
Some check in with their clients on a set schedule to offer news and ask for feedback during the design process. Others provide a mock-up at the initial stage of the project, then give the final project before revisions can begin.
Whatever their process is, make sure that you are both on the same page before doing any work.
As a legal professional, you already have a lot on your plate. As such, it’s essential to hire the best law firm web designer to meet your organization’s needs.