In today’s market, businesses of all sizes – both large and small – see the benefits of bringing in the skills of a professional digital marketing agency. As specialized marketers who are experienced and targeted on growing business, generating leads, and keeping people coming back for your products and services, they have a big task on their shoulders.
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And as the business owner/operator who has decided to hire them, you need to know how to work with them efficiently. Should you just give them free reign to do anything they think is best? And what are they doing, anyhow? You probably don’t want to be involved on a day-to-day basis, but if you do, know how you can be most helpful and not in the way of letting the professionals do their job. Hire the right digital marketing agency, then watch them work their magic.
What Your Digital Marketing Agency Can Do For You
Although agencies vary in what services they provide, it’s
common for many online marketing agencies to offer the following services.
Search Engine Optimization (SEO)
Search engine optimization (SEO) for your website. This includes writing, revising, and redesigning your website for the right keywords that will help clients find you. Keywords should be thoroughly researched, and implemented throughout the site in an organized strategy, according to a specific plan.
Social Media Marketing
Social media marketing for your company’s most active channels. Whether your plan includes expanding to new social media platforms in the future, a good agency will immediately be able to pick up your current marketing efforts and capitalize on them. This includes researching the best hashtags to use for your posts, strategizing your use of images and video content, and getting your company’s name mentioned in online forums, chatrooms, groups, and even reviewed by bloggers and influencers.
Pay Per Click (PPC) Ads
Digital advertising, or “pay-per-click” (PPC) advertising,
which can include Google ads, Facebook ads, Instagram ads, and other online advertising.
You’ll find, as you look into this, that there is a fine science to finding out
where your potential customers are online, and getting the ads for your business
strategically in front of them enough that they begin to pay enough attention
to become customers. Ads must be designed to be eye catching and relevant, and
they must be placed not only on the right platforms but on the right days.
When you’re talking about PPC advertising with a digital marketing agency, make sure you ask them if you can see some examples of their specific strategies and success stories. You want to know, on a granular level, what they’re doing. Then, you can decide if you want to be highly involved in this process or not. No one knows your customers better than you.
Email and Retention Marketing
The best digital marketing agencies will not only look at
how to get new leads to your business, but they will be able to help you
capture those leads and translate them into dollars spent at your site or at
your brick-and-mortar location. Then, what you really want is a digital marketing
agency that can help you retain the old customers and keep them coming back again.
One of the most effective ways to do this is through email marketing campaigns, but again, it is a fine science. The emails must be written and designed with the specific lead or customer in mind, and the programming must be in place to get them distributed exactly when the reader needs them. There are a number of services and sophisticated software that a digital marketing agency can use to time this crazy dance of information, and it can be simply one person’s full-time job to keep up with your email marketing campaigns, depending on the size of your company.
Digital Marketing Agency Effort Coordination
Coordinating your efforts with those of your digital
marketing agency should be easier when you know the exact points of their
strategy. Now that you have more general knowledge about some of the services
they can provide, you might be able to see which of those services is most
likely to reach your customers. But, you also need to step back and know that
they may know some things about the industry, the local or national area, or
that specific advertising platform that you don’t. So it’s about bringing the
efforts and knowledge of what you can offer together with that of your digital
marketing agency. That’s the only way to do what’s truly best for your company.