You’ve likely heard of “responsive web design” before – used by web developers and digital marketing agencies to introduce their services. But what is a responsive medical website design, and how does it apply to medical marketing and advertising?
There’s an ever-increasing rise in the use of mobile devices. In fact, half of the overall internet traffic comes from mobile. This traffic includes consumers looking for medical information and healthcare services, i.e., your potential new patients.
Because of the rise in mobile internet traffic, Google formally classified a website’s mobile performance as an essential ranking factor. This means that if Google sees your website performing well on mobile devices, you are most likely to have a higher search engine ranking.
And higher search engine ranks mean more prospects knowing about your business and getting in touch with you.
There is a multitude of reasons why responsive medical website design is a vital web development component nowadays. In this post, let’s look at the benefits that responsive web design brings to online healthcare marketing.
Getting More Patients with a Responsive Medical Website
Before patients decide to call or schedule an appointment with a doctor, they go online first to do preliminary research. In fact, online reputation is one of the key factors that consumers look at when choosing healthcare providers.
The other factors include customer service or patient experience, convenience or accessibility, and affordability.
Ninety-three million Americans have searched for medical information and healthcare-related services online. This includes potential new patients for your practice.
Therefore, you want to make sure that you have a solid, professional, and credible online presence – and it starts with having a responsive medical website design.
Responsive Medical Website Design 101
Responsive medical website design means building a website that displays properly across all devices and platforms – whether it’s a laptop, desktop monitor, tablet, or smartphone. It allows for a seamless, flexible, and positive user experience.
With this web development trend, users don’t have to pinch, zoom, resize, or make any other adjustments to the layout to ensure that the website is showing correctly and running properly on whatever device is used.
Responsive medical website design lets your visitors experience your website without a glitch. Therefore, responsive website design should be at the top of any developer’s list when building a website for doctors and healthcare professionals.
This ensures that users get streamlined, seamless, and positive experiences, which will be advantageous for your business.
How Important Is Responsive Medical Website Design?
Here are the benefits of responsive medical websites:
- Ability to support users with multiple devices to implement a consistent, seamless, and unbroken experience. This motivates users to return to your healthcare website – even from a different device – if they want to learn more about your practice.
- Increased ranking on search engine results pages. Google, in particular, looks at mobile performance as an essential ranking indicator. If you have a responsive medical website design, you’re on your way to gaining improved search engine rankings.
- Easier medical website control and management. Responsive medical websites allow for you or your developer to focus on one version of your practice’s website – instead of managing multiple versions.
- Responsive medical websites allow for scalability. This means that a responsive website design can easily adapt to new devices, screens, and platforms. This type of website development trend can suit a range of devices with different screen sizes.
Ensuring a Responsive Design on Your Medical Website
A professional medical website design agency build websites with responsive design in mind. To help you understand how to ensure this essential web development trend, here are the core principles to remember.
Craft Websites with Mobile Responsive Design in Mind
As more and more consumers turn to their mobile devices to browse the internet, your healthcare website should run properly on mobile.
Experienced web developers will always prioritize responsive design whenever they start a new website project.
They start developing the healthcare websites for the smallest display screen and expertly work their way up.
Along with this engineering, they ensure that all the call to action (CTA) buttons are working properly.
Generally, web designers and developers reduce the size of website graphics to seamlessly display on smaller or bigger screens.
On top of that, digital marketing and web design agencies will prioritize content alongside responsive medical website design.
Eliminate Unnecessary Codes
To achieve a fast loading and responsive website, developers will know to clean up unwanted and unnecessary codes. Fast and responsive healthcare websites will also give you the opportunity to have faster loading web pages. Consequently, page load speed is also a vital search engine ranking factor.
Simple User Interface
Medical websites, typically the old and outdated ones, have complex user interfaces, rich media, and unnecessary features. Because of the complexities, these websites don’t translate well onto various screen displays.
Therefore, it’s essential to keep your healthcare website’s user interface as simple and streamlined as possible.
Experienced web developers consider the following important points when planning and implementing medical websites user interfaces.
- Defining the target audience.
- Classifying how prospective and current patients use the website interface.
- Setting expectations.
- Anticipating any issues or mistakes.
- Providing prompt feedback.
- Planning visual elements’ placement and size carefully.
- Not ignoring best practices and standards.
- Making the user interfaces easy to understand.
- Assisting in consumers’ decision-making.
- Monitoring and analyzing the data.
Intuitive Medical Website Design
Responsive design also means intuitive. This means it will run correctly across different devices and platforms. To ensure that healthcare websites are intuitive, web designers will use aligned page tabs, left to right layouts, grid layouts, etc.
Intuitive design will have the following characteristics: easy navigation, fast loading times, consistent branding, and updated content.
Key Takeaway: Responsive Medical Website Design
Responsive medical websites are low maintenance, and provide scalability, offer versatility, and a positive user experience.
Medical and healthcare professionals who don’t utilize responsive medical website design are practically invisible to modern consumers searching for their services on the web.
Consequently, they are losing out on significant amounts of ROI.
The digital age and the internet is changing the way consumers look for products and service providers. The healthcare industry must use the most current and updated technologies so they can remain competitive.
For your practice to stand out on the web, you should consider partnering with a web design agency that can create a custom, responsive, and intuitive website for your medical practice.