When you are managing and operating a small, local business, you mostly depend on foot traffic and word-of-mouth to generate sales. However, in today’s digital world, it’s high time you consider working with local SEO experts to impact the success of your business.
As a business owner, you may have already heard the term “search engine optimization” as an effective online marketing strategy. Local SEO is a subset of that.
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Working with Local SEO Experts
Up to 30% of Google searches are local – and the number keeps growing. A local search entails users specifying certain geographical limitations to search through a list of local company listings on the web.
Thus, employing the services of local SEO experts is a massive driving force to attract potential customers.
Generally, the process will take time to customize an excellent local SEO strategy for your business. Since SEO is a long-term process and investment, that’s not surprising.
It still drives a critical point across, which is: Only work with local SEO experts who are qualified and experienced to give you favorable results.
We’ve compiled some helpful questions you can ask local SEO professionals so that you can understand the process better.
What is your process?
A professional SEO agency should be able to explain their process to their clients in layman’s terms. Local SEO entails a multitude of approaches and technical methods. Some of these techniques tend to be more applicable and practical to a particular type of business than others.
You need to gauge and have a better understanding of how an agency performs its day-to-day operations. A quality SEO company will be fully transparent about what they will do to improve their clients’ rankings.
Of course, you don’t have to know the extent of the technical and analytical side of it. However, if an SEO agency is hesitant to share their methods with you, this may be a red flag.
A good follow-up question to this is how you, as a client, will be involved in the process.
Naturally, the answer to this question will be different for every situation. By asking this question, you can pick up on how collaborative and transparent an SEO agency is.
Other essential details to know when you ask this question is the length of the campaign, the project requirements, a realistic timeline when you can see positive results, etc.
What are your experiences with other companies?
You need to know how the skills and methods of a local SEO agency will meet your needs. By asking about their previous experiences with other companies, especially businesses in a similar field as you yours, you’ll be more at ease working with them.
For instance, you’re a plumbing company. An SEO agency with experience working with trade and home improvement service providers will be more familiar with your type of market and everything that pertains to it.
Ask for websites or referrals from your SEO agency. If they are hesitant to show you any of these, keep looking for real, local SEO experts.
Have you done SEO for local businesses?
If you want your small, local business to succeed in a metropolitan area, local SEO is indispensable. Obviously, you want to work with an SEO agency that has useful and relevant experience. Inquire about what results they got with local SEO for previous clients who are also small business owners.
How do you communicate with your clients?
There are three essential things you need to know about once you start your local SEO partnership with an SEO agency:
- Who will you be in contact with?
- How often will you be updated?
- How will you communicate?
If they give you suitable answers and can share a dependable task management system and schedule, then that’s an excellent sign.
What do you need to know about my company?
While local SEO professionals are the experts in their field, you are the expert in yours. Thus, for the SEO specialists to properly market and promote your business, they need to know what to tell potential customers about you.
Ask the SEO specialists for the extent of your part in coming up with the SEO strategy for your business. SEO companies will usually have a standard procedure in collecting the required information to get your ad campaign started.