Generating traffic for your website is hard enough as it is. However, getting those web visitors to stay and actually use your site is harder. This is where effective web design comes into play.
Do you know what makes a good web design? Do you know how to translate these characteristics into your own business website?
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In today’s post, we’ll talk about what makes a great web design, and how you can utilize your website to boost your business profit.
Typically, your business website is the first thing people see when they search for you online. Naturally, you want your website to be visually appealing, informative, and overall useful so you can transform your site visitors into customers.
Let’s look at the components of what makes a great website.
While this may be a broad topic to discuss, we’ll try to break it down for you.
Your website must have a purpose.
Any good and functional web design starts with having a clear purpose of what your site to serve. As a business owner, ask yourself, “What do I want my website to accomplish?”
If you don’t have a clear purpose in mind yet, it’s best to think about it first before employing the services of a web design professional. Additionally, you can consult with a digital marketing expert to give you professional guidance, recommendations, and helpful tips regarding website design and development.
Your web design must be aesthetically pleasing.
Simply put, your website needs to look nice. If you still have a website that looks like it was created in the ’90s because it was, indeed, created during that time, you are due for a redesign.
Your website must have original and relevant content.
You must provide original, relevant, creative, and informative content to the people visiting your website.
Aside from breaking copyright rules, posting plagiarized content is heavily penalized by search engines such as Google; this will lead to your website being blacklisted and not generating the web traffic you need.
Not to mention you’ll end up tarnishing your brand’s reputation if you are caught posting plagiarized online content without the permission of the original content creator.
Your website must provide a positive user experience.
Providing positive web experience to your site visitors entails having good website navigation. Your site visitor must find it challenging to find the information they need on your website.
The more clicks to different webpages they have to make to find something on your website, the more frustrated they may become.
Your site navigation must be clear, simple, and intuitive.
Additionally, since there are more and more mobile users nowadays, make sure that you have a mobile-responsive web design.
The Look of Your Website
First things first: the look of your website matters. A lot. If you have a clunky, disorganized, unattractive web layout and design, everything affecting your online standing will be affected: from your brand’s trustworthiness and reputation to your conversion rate to your organic backlinks.
To get started on making your website looks nice and neat, start with what type of brand you want to be known for:
Branding Through Web Design
For any business, their brand is their image. From your logo to the pictures you choose down to the font styles you pick – everything will influence how people perceive your company. In fact, the colors a consumer sees on packaging, storefront, and labeling of products significantly affect their purchasing decision.
As a small business owner, you are always competing with big and established brands with a massive following.
That’s why it’s important to find ways that make people remember your brand.
Put yourself in your customers’ shoes. What would you want to see on your website? From style to content – you can translate all those things through effective web design.
Imagery is an essential part of visuals. People don’t want to see massive walls of text when they visit a webpage. Visually pleasing images provide the users with a nice visual break as they peruse the content of your website.
Images also help in improving your conversion rate. The right use of images can help facilitate the sale of your products and services.
Only use images that have a purpose when you create or redesign your website. Don’t clutter your page with unnecessary photos just for the sake of posting them. Another important consideration is your page load speed.
If your page is filled with image files, your site’s speed will slow down considerably impact your SEO – and not in a positive way.