One of the most demanding things about launching a law firm website is finding and selecting the right attorney website design agency.
With so many design firms out there, it can be a monumental and overwhelming task and one that you should take seriously. After all, your law firm’s website is the first thing prospects see online when looking for legal services and information.
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Hiring the right attorney website design agency can be the driving factor behind whether or not you have proper representation online.
Thus, it’s crucial to work with a website design agency for law firms that knows how to reach your target market, convert site traffic into leads, and inspire leads to be patients.
This feat is possible through effective, optimized, and powerful website design for law firms.
Since we’ve established the importance of working with a suitable attorney website design agency, how are supposed to choose the best one?
In today’s post, we’ll share some valuable tips on what to look for when choosing your attorney website design agency.
Questions to Ask Yourself Before Hiring an Attorney Website Design Agency
Before you search for attorney website design companies, take some time to determine what you really need and what your goals are for your law firm website.
Here are some questions that can help guide and direct your search for an attorney website design agency in the right direction.
What is the level of design expertise and development customization can I afford?
The first thing you have to consider when looking for a web design agency for law firms is what kind of services you can realistically afford.
Ideally, you have to allot at least a few thousand dollars when starting a new custom, optimized, and hard-coded website design and development project.
If you don’t have that amount in your marketing budget, your best option is a premade website template builder or a DIY route.
While the DIY option is available, there are a few caveats. Your website won’t have the total capacity to customize it exactly to reflect your law firm’s brand.
And suppose you are looking to substantially boost your online presence, attract the right prospects, and dominate your competition. In that case, you need to hire an attorney website design agency that can customize a website for your firm.
What do other law firms in your specialty have in common?
Look at the law firm websites in your legal specialization – both locally and nationally – what do they have in common? Given your legal specialization, are there specific standards, language, information, etc., that your target audience will expect to see on your website?
Here are some of the basic features most law firm websites will need, no matter the industry.
- Appointment-scheduling functionality
- Individual and content-rich services web pages
- Attorney bio and staff page
- Responsive attorney website design and development
- Calls to action
- Business locator if your firm has multiple locations
- Social media icons that link to your profiles
- Blog page
- Streamlined and simple navigation
What is your design aesthetic and preference?
If you are not a very artistic or visual person, an experienced law firm website designer can help you with this. However, it would help if you had a vision of what you would like your website to look like.
Do you prefer a dark color scheme or a lighter one? What typefaces do you gravitate to?
On top of that, your legal specialization should be an essential consideration when choosing a design aesthetic.
If you are starting to build your first website, you may also need to determine additional branding and design needs.
For instance, you may need a business logo or some additional imagery. Most attorney website design agencies include branding and logo design services in their website development package. If not, they can refer you to a graphic designer or branding agency.
Does the attorney website design agency’s portfolio match your desired branding and aesthetic?
Looking at a design agency’s portfolio is relatively a given. Aside from reviewing their previous and current work and projects, you should also look at the attorney website design agency’s own website.
Are you impressed with it? Is it easy to navigate? Does it work seamlessly on mobile? Is the design consistent? If their website doesn’t leave you with an excellent first impression, you may not like the website they will build for you.
Searching for An Attorney Website Design Agency
They Know How to Listen to Your Comments, Ideas, and Feedback
As a legal professional, you are an expert in your industry. You know your qualifications and capabilities.
You have an idea of who your target and potential clients are. Naturally, no one knows your business and clients better than you do.
When looking to partner with an attorney website design agency, you need someone who knows how to listen to your ideas. Consequently, it would be best if you had a design firm to translate these ideas into actions and strategies.
A Creative Attorney Website Design Agency
Expounding on what we stated above, you need a website design agency for attorneys that can put your ideas and vision into fruition.
Creativity, resourcefulness, and experience are essential to achieving this feat. If you hire an agency that doesn’t have their own input or ideas and only does what you want them to do, you are not getting your money’s worth.
While you are an expert in your field, you need to partner with an agency that is also an expert in their industry.
An Agency that Prioritizes Mobile Responsive Website Design
Any website design and development agency worth their salt knows that mobile responsive design should be prioritized.
Aside from the seamless and effective way that it makes a website display on mobile devices, the mobile performance of a website is also an essential Google ranking indicator.
This means that Google and other search engines look at a website’s mobile functionality and performance when determining its search engine ranking.
When you’re looking for an attorney website design agency, make sure to ask what their approach and experience are when it comes to mobile responsive design.
Key Takeaway on Choosing Attorney Website Design Agencies
Many legal professionals fail to realize the value of hiring an expert attorney website designer. To add to that, many don’t understand the damage a poorly designed attorney website may cause to their firm.
Don’t take such a risk with your firm. Do your due diligence when looking for a professional website design agency. Many offer cost-effective and expert packages, leading to numerous benefits for your firm.