What Do Healthcare SEO Consultants Do?

Work with healthcare SEO experts on your marketing campaign.

When every effort you have made to improve the presence of your medical practice hasn’t made a difference, it’s time to call healthcare SEO consultants.

At a high level, healthcare SEO consultants assist doctors, healthcare business owners, and other medical service providers in being found by their target patients online.

Reach Your Target Patients with Strategic SEO for Doctors and Medical Practices

Got questions?

Click the button below to ask your question and be connected with a member of our team.

In today’s post, let’s learn more about what medical SEO consultants do and what you should look for in one.

Establishing Your Medical Practice Online

You have tried SEO for medical practices and doctors – whether on your own or through an agency. However, your medical clinic’s website is not ranking in Google searches. Your prospective patients are choosing your competitors because they’re ranking higher online.

Perhaps you have tried some of the more advanced SEO strategies for doctors. You’ve been attempting to learn how Google’s complicated and constantly changing algorithms and updates affect your medical practice website.

Dr. John Hibbitts, MD FAAOS |Orthopedic Surgeon | Sunnyvale Sports Medicine & Orthopedic Center

Maybe you’ve even gone a step further by rewriting your medical website content, incorporating relevant healthcare keywords, conducting social media campaigns for doctors, or building landing pages – all in an effort to accelerate your search engine rankings.

However, you are not moving the needle despite trying all these healthcare optimization strategies. On top of that, you see your competitors outranking you.

What do you do?

Expert healthcare SEO consultants can help.

A consultant is an expert on a particular niche, field, or topic. In search engine optimization for doctors, healthcare SEO consultants are professional marketers who specialize in giving your medical website traction in search engine results pages.

Healthcare SEO consultants also work to get your medical practice more targeted traffic, attract high-quality leads, and build your online reputation, which results in more revenue for your healthcare business.

4 Responsibilities of Healthcare SEO Consultants

On-Page SEO for Doctors

This is the part of search engine optimization that focuses on optimizing certain website elements. Its primary purpose is to make Google and other search engines understand what every piece of content on your medical practice website is about.

On-page SEO involves improving essential website components.

The more you make Google understand your website content, the better your search engine rankings will be.

This means more searchers will find you and boost organic traffic, conversions, and profits.

On top of that, on-page SEO for medical practices and doctors – when done right – can significantly improve user experience.

Healthcare SEO consultants will ensure that all the website page-level components (content, title tags, headings) align with the specific set of healthcare keywords you need to rank for.

Technical SEO in Healthcare

As the name suggests, technical search engine optimization for medical practices is optimizing the technical attributes of healthcare websites.

Technical SEO is a part of on-page search engine optimization. It involves optimizing websites to make them load quicker, be more accessible to crawl, and make search engines understand the sites better.

Ultimately, medical websites that work well (easy to use, mobile responsive, and load fast) will please users and, in turn, send positive signals to search engines.

SEO is important for any small and local business.

This trend will then contribute to your medical website gaining higher search engine rankings.

Since search engines aim to present users with optimal results for queries, they implement processes that evaluate and check each and every web page on a variety of factors.

Some of these essential factors include mobile responsiveness, page load speed, meta robot tags, removing dead links and duplicate content, security, and structured data.

Healthcare SEO consultants work side by side with website designers and developers to ensure that the technical components of medical practice websites are engineered well to get positive results.

On the other hand, grave technical SEO errors on medical websites can cost you. As such, you need to work with expert medical website designers and developers and healthcare SEO consultants to create a robust technical foundation for your medical clinic website.

Off-Page Medical SEO

Off-page SEO works hand in hand with on-page SEO.

This branch of search engine optimization includes techniques that don’t involve making changes or updates to websites.

Think of it as the optimization strategies healthcare SEO consultants implement on platforms other than websites for doctors and medical specialists.

Some off-page SEO tactics you can use for your healthcare business are:

Healthcare SEO Reporting and Analytics Monitoring

When you work with healthcare SEO consultants, you want to be sure that you can rely on them to provide timely updates on how your marketing efforts are performing.

Professional healthcare SEO consultants can monitor and adjust your campaign perfomance based on data.

Some of the items you can expect to see from a comprehensive SEO report for doctors include the following:

  • Website traffic sources and volume
  • Conversion rates
  • Best performing pages on your medical website
  • Page speed insights
  • Bounce rates
  • Backlinks
  • Other key performance indicators (KPIs)
  • Medical SEO campaign recommendations

When you see a search engine optimization process, it may seem like a mountain of inconsequential data and confusing figures to you.

However, the mark of a good healthcare SEO specialist is being able to explain these vital healthcare marketing and campaign details and technical language in easily digestible terms.

From there, you can identify substantial SEO opportunities to strengthen your campaign and boost profitability.

Does My Medical Practice Need a Healthcare SEO Consultant?

Search is a vital source of internet traffic. Your potential patients are on Google looking for medical information and services related to your niche.

For your healthcare business to stay relevant, hire professional SEO consultants.

If you want to make your healthcare practice relevant and connect with potential patients online, you need to integrate search engine optimization into your healthcare marketing efforts.

SEO for medical practices is an excellent form of inbound marketing. When done well, it can put your medical practice in front of consumers and potential patients when they are actively looking for your type of healthcare business.

This strategy allows you to appear in search results even in competitive industries such as healthcare.

Key Takeaway

Healthcare SEO consultants are professionals who can review and analyze your practice’s website performance, discover underlying problems affecting its online standings, and implement solutions that will improve the visibility of your site.

With so much competition in the medical industry, you must give your healthcare practice the best chance of attracting new patients. Hiring professional SEO consultants is one of the best ways to do this.