Healthcare marketing and website design trends are constantly evolving. When it comes to modern medical website design, it’s essential to keep a few things in mind – especially during the planning and design stages.
If you’re unsure where to start, today’s post is for you.
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Modern Medical Website Design: What You Need to Know
The medical industry should be able to keep up to provide a digital-first and patient-focused experience.
Doctors, specialists, and healthcare providers must know how to recognize what medical marketing strategies and website designs to adapt to achieve one goal: provide their healthcare services and improve a digital and patient-focused experience.
Today’s post will provide you with a quick and simple guide to modern medical website design. We’ll also share some effective modern medical website trends that have been successful in today’s healthcare digital landscape.
Signs You Don’t Have a Modern Medical Website Design
Before discussing the components of good medical website design, let’s look at what makes poor design.
If your current medical website has any of these signs, it’s costing you prospective new patients. On top of that, outdated medical website design can lead to losing a loyal patient volume, negative reviews, and poor revenue.
At worst, poor healthcare website design can bring an otherwise reputable healthcare provider to its knees.
Today’s consumers won’t hesitate to judge a healthcare professional based on the quality of their website. If you have a poorly designed medical website, prospective patients would think that your healthcare services will be just as inadequate.
That’s the influence the digital platform holds in today’s healthcare industry.
Even the finest and most qualified healthcare professionals can suffer from bad medical website design.
Here are the most common medical website design problems:
Not Mobile Friendly
A healthcare website that is not optimized for mobile use is due for a redesign. Most consumers are on mobile devices whenever they look for something on the internet – including healthcare-related information and services.
One of the top requirements of a modern medical website design is mobile responsiveness.
On top of that, a website’s mobile performance is a critical search engine ranking indicator.
This means that if your medical website is developed for mobile, you will have better Google rankings, increasing the chances of potential new patients finding you.
Outdated Website Design
Modern medical website design is all about simplicity and intuitiveness. This ensures that your website can stand the test of time, and you won’t be subjected to yearly redesign costs.
Here are some telltale signs that you have an outdated website design.
- Cluttered layout
- Unbalanced page proportions
- Obsolete medical information
- Unnecessary web pages that get poor traffic
- Out-of-date social media graphics and links
- Poor use of white space
- Unbearable color schemes
- Web pages that don’t look finished
- Buttons that don’t work properly
When you have an outdated medical website design, you lose your credibility as a healthcare professional. You shouldn’t let poor design reflect your healthcare brand.
If you haven’t updated your healthcare website in about three or five years, then it may be time to consider hiring a modern medical website design agency.
Confused Messaging and Incoherent Branding
Consumers are always busy and on the go. Thus, modern medical website designs are built to quickly and effectively communicate two things: who you are and what you do.
Once a prospective new patient visits your website, you have seconds to let them know your specialty.
If a site visitor can’t tell kind of healthcare services in the first three seconds of landing on your website, they won’t hesitate to close your site and move on to the next one.
However, if your medical website has a clear message and value proposition, you have a higher chance of holding their attention longer. This, in turn, will help in converting site visitors into new patients.
Slow Websites for Doctors and Healthcare Providers
The internet has paved the way for instant gratification. Because of this, consumers expect to get what they want in mere seconds; this includes websites to load in mere seconds – three to be exact.
If your healthcare website takes 10 seconds to load, you can say goodbye to potential new patients. Some of the most common culprits for slow-loading medical website pages are bad web hosting, improper coding, and non-optimized images.
A slow website for doctors and specialists is detrimental to the business.
- Bad user experience
- Increased bounce rate
- Adverse effect on your search engine ranking
- Loss of medical website traffic
- Negative impact on your business revenue
Poor Choice of Visual Imagery and Content
The choice of fonts and images throughout your medical website will say a lot about your brand. You must clearly identify your target audience before you can determine what the best font, typography, and imagery are for your healthcare website.
A website for dermatologists will not use the same fonts and images that pediatric websites use. A chiropractic website design will have different font and imagery choices from an urgent care specialist website.
No Patient Testimonials
Before consumers decide to buy something online, they do a little bit of research about the product or service.
The same is true for healthcare providers. Patients will visit healthcare websites and doctor review sites when searching for a good healthcare provider.
In many cases, consumers trust online reviews just as much as personal recommendations.
If your medical website and Google My Business profile don’t highlight positive patient reviews, prospective patients might be unsure when employing your services.
Modern medical website design must display patient feedback smartly and intuitively. It’s Digital Marketing 101. On top of that, your online healthcare marketing agency will make you understand the importance of patient reviews in your clinic’s online success.
Google, for instance, looks at your online reputation as an essential ranking factor. This means that if your clinic has adequate positive reviews, these signals are factored into your search engine ranking.
Characteristics of a Modern Medical Website Design
- Clean, consistent, and modern medical website design
- Mobile responsive
- Simple navigation
- HIPAA compliance
- Accessible design
- Online patient scheduling
- Updated business information
- Patient feedback
- Doctor bio and staff profiles
Frequently Asked Questions
What Should a Medical Website Have?
An excellent medical website should have the necessary information patients would need. These details should be presented using the right combination of visual elements. Good websites for doctors and specialists will also have website features such as online patient forms, appointment procedures, and health insurance information.
What Makes a Good Healthcare Website?
An excellent medical website should be accessible, have original and valuable content, simple yet effective imagery, easy navigation, and helpful website features.
How Can I Make a Good Medical Website?
Simple tips to making a good and modern medical website.
- The medical website design should target your ideal audience.
- Make sure the design is simple, intuitive, and modern.
- Write original, engaging, and valuable medical website content.
- Choose mobile responsive medical website design.
- Integrate innovative visual content in the modern medical website design.
Modern Medical Website Design: Key Takeaway
Modern medical website design is the foundation of effective digital healthcare marketing.
From the layout of your medical website to the language in your site copy to the website features and functionality, every component of your medical website serves an essential purpose.
To ensure that you communicate the right message to your target audience and that your brand is represented well, work with an expert in modern medical website design.
Hiring the services of medical website design professionals will ensure that you can convert potential new patients and website visitors into new patients.