Searching for an attorney website design company that meets the needs of your firm can be challenging and overwhelming.
At first glance, many agencies offering website design for law firms appear to be providing the same types of services. However, as you take a closer look, you’ll begin to understand what differentiates a truly exceptional attorney website design company’s expertise.
Potential New Clients Expect a Good Attorney Website
As more and more consumers rely on the internet for information, products, and services, one of their expectations is to see a well-built website for your business.
Thirty-eight percent of consumers would start their search for a lawyer online before hiring them. You need to make an excellent first impression on these potential new clients when they see your information online.
You can do this by having an attorney website built to be visually appealing and highly optimized for the web.
An experienced attorney website design company can help you achieve this feat.
Qualities of a Good Attorney Website Design Company
Before you can launch your law firm website, you need to choose the right web design agency to meet your needs. With so many attorney website design companies out there, finding the right one can prove to be a monumental task.
Hiring an attorney website design company is not a decision that should be taken lightly.
After all, your attorney website is going to be the face of your firm online.
It will be the first point of contact for many of your potential new clients.
Your attorney website will impact whether or not people will choose to do business with you.
That’s why it’s so crucial to hire an attorney website design company that knows how to reach and pick out your target audience and meet your business goals.
How exactly are you supposed to choose an attorney website design company?
Here are the twelve essential things you need to look for when choosing a law firm website design agency.
An Agency That Listens to Your Ideas
You are an expert in your field. You know who your target clients are. You know what legal services you are selling. No one knows your business and brand like you do.
Therefore, you have a good sense of how to present your brand to potential new clients.
If an attorney website design company is not receptive to your ideas, then that’s a red flag.
Your attorney website designer and developer should be capable of putting your ideas into action.
No web design agency worth their salt will reduce your business as another pet or test project.
An Agency with Innovative Ideas
It’s essential for an attorney website design company to listen to you and get your input. However, for your partnership to work, there should be a lot of give-and-take.
You are an expert in your industry, but your website and digital marketing efforts must be handled by an expert in that field.
If an attorney website design company just nods their head and agrees with everything you say, then it’s not a collaborative project that’s bound to succeed.
Your attorney website designer must be able to bring exciting and innovative ideas to the table.
A Web Design Agency with a Marketing Department
You need a well-combined website design and law firm digital marketing strategy to boost your business online.
You need more than a visually appealing attorney website. You need a website that can be transformed into an efficient marketing and advertising platform for your firm.
When an attorney website design company has a team of digital marketers, designers, and developers, you can be assured that the finished product will be more than just a pretty online business card for your legal firm.
An Agency that Knows Responsive Website Design
Responsive website design is not a trend. In fact, it’s the most efficient way to design any website. Responsive design means a website displays seamlessly and correctly no matter what platform is used to view it.
Most consumers are on their mobile devices when looking for anything online, this includes legal information and services.
Studies show that 40% of consumers have left a website after a bad mobile experience.
If a potential new client lands on your website where they have to pinch and zoom in to see or read anything, you’re not providing the best user experience. It’s most likely that you’re losing leads and sales.
Responsive design is an essential web element that Google considers a website’s mobile performance a vital ranking factor.
As mobile internet usage continues to rise, you need to be sure that your law firm website is optimized for every browser and device. The right attorney website design company will get you there.
An Attorney Website Design Company that Focuses on CMS
Working with an attorney web design company is an essential investment. However, it’s not ideal to always be calling them when you need to do minor edits to your website.
A reputable and professional attorney web design agency will design your website with a good content management system in mind (WordPress, Magento, Drupal, etc.)
If you are considering hiring an agency that recommends a static HTML site, then move on to the next one.
An Agency with a Good Portfolio
One of the best ways to gauge the capabilities of an attorney website design company is to look at the work they’ve done.
However, don’t be content by looking at screenshots of an agency’s past projects. Visit the websites they’ve designed and developed. Take the time to look through a website design agency’s portfolio and use those as a reference.
If you like what you see, then it will be a good fit.
An Attorney Website Design Company with Longevity
Longevity in business matters. This allows business owners to garner valuable learning experiences to continually improve their craft continually.
When it comes to hiring an attorney website design company, watch out for fly-by-night agencies. Every year, more and more design agencies pop up without a solid business plan,
The more experience a law firm web design company has, the more successful they’ve been in adapting to the many digital marketing trends.
An Agency That Knows How to Make Websites That Convert
Because digital marketing and website design trends are ever-changing, you need an agency that fully understands what successful website conversion entails.
This means you need a law firm website designer who knows proper development, design, navigation, layout, and calls to action.
It’s not enough to have a pretty website.
If you want your attorney website to generate more leads and conversions, you need to hire a website designer with tried-and-tested website development methods.
An Agency That Stays Updated with Modern Attorney Website Design Trends and Technology
Visual design trends continue to evolve. Website designers must know the latest in design trends and technology. After all, you wouldn’t want a product that looks outdated.
On the other hand, visual design trends also come and go. Thus, you need an attorney website design company that can build you a user-friendly product that will provide the best and most seamless user experience to your website visitors. This approach is what will stand the test of time.