Are you a local attorney? Do you run a small firm or solo practice? Are you not quite sure how to leverage digital marketing and local SEO services for lawyers to grow your practice?

While creating a positive word-of-mouth reputation and having a few business cards handy is valuable, you need to establish a strategic online strategy to effectively advertise and market your law firm.

To thrive online and grow your local clients, you need to move your law firm advertising and marketing efforts in the online sphere.

This is where local SEO services for lawyers come in.

Local SEO for lawyers is what brings new clients to your firm.

In today’s post, let’s take a look at the importance of attorney SEO services for your local law firm.

Legal Local SEO Gives You a Competitive Edge

When you’re not leveraging local SEO services for lawyers, you can be sure that the other local attorneys within your niche are.

This means that your competitors are a step ahead when it comes to advertising and marketing their law firm by default.

As a result, they are attracting all of your potential clients.

It doesn’t do you any good the be the most credible and qualified legal professional in your field of law if your prospective clients can’t find you.

When all these other law firms are showing up on the first page of Google, they get the website visits, they generate the leads, they get the calls for appointments, they gain new clients – in short, they take control.

To test this, type your field of law alongside your location in Google.

For instance, if you are a personal injury attorney in Columbus, Ohio, look for “personal injury attorney in Columbus” or “Columbus, Ohio personal injury attorneys.”

What comes up?

Likely, your law firm’s website is not at the top or on the first page of the search results – if you haven’t invested in local SEO services for lawyers.

This means that potential new clients in your local area searching for your personal injury law services won’t ever see your firm – unless they go to the following few pages of the search results.

Many consumers click one of the first links in Google – if not the first link they see.

Unless they are dissatisfied with the effects on the first page, consumers will rarely go past the first page of online search results.

By investing in local SEO services for law firms, you have the opportunity to climb the ranks of online search results and compete with the other law firms within your niche.

Attorney Local SEO Services Draw In Visitors and Newcomers

Local clients are the “bread and butter” of your law firm. With local SEO for attorneys, you can also attract others who may be interested in your legal services.

Newcomers and visitors to your area may not be aware of your services.

Even if you have a good reputation and a solid client base, they may not get in touch with you based on those factors alone.

With legal SEO, you can put your best foot forward and showcase your law firm to gain a potential client who may be new to town.

In addition, when you incorporate local SEO strategies for law firms, people will learn of your brand before anyone else. With valuable website content and smart law firm website design, you’ll garner authority and get more organic traffic, which are vital Google ranking indicators.

Mobile Searches Drive New Clients

Mobile traffic makes up half of the overall internet traffic.

Consumers are on their mobile devices looking for products and service providers, including legal information and services.

Google and other search engines have acknowledged this consumer trend – and rightfully so. They now look at the mobile performance of lawyer websites as an important ranking indicator.

As such, to improve your search results rankings and reach more new clients, you need to optimize your attorney website for mobile use.

Local SEO and mobile responsive website design for law firms go hand in hand.

Digital marketing best practices require law firm websites to leverage attorney website responsive design and accelerated mobile pages (AMP).

Leveraging those strategies deliver optimal website performance metrics and a superior user experience – allowing you to satisfy and meet the requirements of both users and search engines.

Local SEO Services Are Cost-Effective

Local SEO services for lawyers are a relatively low-cost way to market and advertise your firm.

When you invest in good SEO strategies from a professional digital marketing and SEO company for lawyers, you pay for costs that can guarantee long-term and sustainable results for your business.

When your attorney website has a good SEO standing, it will not go away.

You will, however, have to maintain that SEO position with consistent and strategic techniques and continue to boost your law firm website up the ladder – otherwise, you’ll be outranked by your competitors who are doing just that.  

Local SEO Strategies: Converting Online Searches into New Clients

Most consumers will go online to research about a business first before contacting them – whether it’s calling, emailing, or visiting the physical location.

And with an estimated 35% of internet traffic going to the websites on the first page of Google search results, it’s imperative to ensure that your law firm websites appear at the top for relevant search queries.

With professional local SEO services for lawyers, SEO strategists can ensure that your law firm website appears in front of the eyes of clients who search for legal services specific to your niche.

They employ local SEO strategies that ultimately convert online searches into new clients for your firm.

Frequently Asked Questions

What is law firm SEO?

Also referred to as “legal SEO” or “attorney SEO,” this is an online marketing strategy consisting of various practices to boost your law firm’s ranking in search engines such as Google.

Do lawyers need SEO?

In order to reach more potential clients online and thrive in the digital space, law firms need professional local SEO services. A seasoned SEO company for law firms can also help grow your firm beyond leads and website traffic.

Why are local SEO services for lawyers important?

As a local business, you can leverage local SEO services for lawyers to grow your firm. One of the primary benefits of local SEO for services for attorneys is increasing the visibility of law firm websites to your local target market.

How much does SEO for lawyers cost?

The cost of local SEO services for lawyers will depend on the following factors:

• The type and scale of SEO plan you wish to avail
• Your SEO goals
• Your business location
• Your law firm’s size
• Your current SEO status, such as the number of pages ranking, number of backlinks, impressions, domain and page authority, etc.
• And more