Is Your Medical SEO Working? 4 Ways to Find Out

Medical SEO can help build a strong online presence for your practice.

If you’re investing money, time, and resources into your medical SEO campaigns, you must know if your investment is generating the desired results.

The results you get in medical SEO are not always direct and immediate. However, there are ways to determine if you are headed in the right direction.

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In today’s post, we’ll look at the signs that show that your healthcare SEO strategies are working.

What Is Medical SEO?

97% of consumers learn about a local business online more than any other medium. Imagine this: a potential patient in your area goes online and types in your medical specialization. They immediately see your medical practice’s website at the top of search results. They visit your website, are impressed with what they see, and call you to make an appointment.

Dr. John Hibbitts, MD FAAOS | Orthopedic Surgeon | Sunnyvale Sports Medicine & Orthopedic Center

This will impact your healthcare business’ bottom line massively.

In today’s internet-driven world, doctors and medical practices need to rank high for their relevant core services.

This is where search engine optimization strategies for doctors come into play.

Every time an online search takes place on a search engine – whether it’s from a mobile device or a desktop – search engines use algorithms to generate what type of content to show primarily based on the queries typed into the search box.

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Healthcare search engine optimization strategies involve enhancing healthcare websites’ organic rankings in Google and other search engines for relevant search queries and targeted keywords.

Achieving top organic search ranking means improving a website’s position through algorithm-driven strategies without the influence of paid online advertising.

As Google and other search engines continually develop their search algorithms and the healthcare industry gets more competitive, it’s imperative to have a winning SEO strategy for your medical practice.

Measuring Your Medical SEO’s Success

Here are the signs that show your healthcare SEO strategy is heading in the right direction.

Keyword Rankings

The first step to a healthcare website development and medical SEO project is comprehensive keyword research. It’s the foundation of a strong SEO strategy for medical practices.

Simply because keywords are the search queries your prospective patients are typing when looking for your healthcare services. Thus, it’s vital to incorporate relevant and high-value keywords into your medical SEO strategy.

You need to check your site's keywords rankings periodically.

Your keyword rankings will also show a good glimpse of the performance of your medical website within the search engine result pages.

It is good practice to look at your keywords rankings periodically.

Perhaps you’re ranking for a query or term you didn’t expect to rank for – this can either be a good thing or a bad thing. Either way, you should use these findings to your advantage and tweak your medical SEO strategy as needed.

Having relevant and helpful content integrated with powerful keywords for what your target patients are seeking is essential to improving your medical SEO metrics.

Organic Traffic

When you generate high organic traffic to your website, it means it’s performing well. Moreover, more traffic means more worthwhile opportunities for site visitors to convert.

Organic traffic means traffic generated by your website that comes exclusively from search engine results.

Consistency is vital to succeeding in medical SEO. Therefore, it’s normal to expect a steady source of traffic from your healthcare digital marketing efforts.

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If you notice a sudden influx of traffic to your medical practice website, Google may have seen new web pages and started ranking them.

On the other hand, if you discover a significant decrease in traffic, your site could likely have been penalized for not following search algorithm guidelines.

Another scenario is your traffic not changing regardless of other keyword rankings.

This may be because your meta descriptions or page titles are not compelling enough or your landing pages are not optimized properly.

Either way, you should pay close attention to your web pages’ traffic volume and elements that appear to be meeting the needs of search engines and users.

Value of Traffic

While high website traffic is already an achievement, not all traffic is created equal. Understanding the value of the online traffic you get helps you comprehend how much of your advertising budget you want to invest in a pay-per-click ads campaign for medical practices.

Medical SEO requires a lot of regular monitoring, maintenance, and work upfront. However, it’s ultimately a more cost-effective and longer-lasting digital marketing method than pay-per-click ads.

That’s why you need to partner with an SEO company for doctors who can grasp the value of traffic your medical website can generate.

Conversion Rate

While it’s great to get a high volume of traffic and users on your medical website, you should ensure that you’re also getting calls and appointment requests in your clinic.

Your medical website should convert visitors into new patients.

Websites for medical practices will ultimately have one goal: to convert the traffic it gets into potential patients. If you can only convert one site visitor out of 100 new visitors, then you might have a bigger medical SEO problem to solve.

If this is the case, it’s essential to take a step back and review your website from the point of view of your ideal patient.

What’s getting in the way of them calling your practice for an appointment? Could it be lack of vital information?

Is your website slow? Does it not display properly on mobile devices? Is it hard to find your contact details?

Determining the root of the issue can be the difference between getting hundreds of conversions and only a few a month.

Tracking Your Medical SEO’s Performance

Medical SEO entails building an online marketing and optimization strategy for healthcare professionals that makes their website and each page show high in search engine rankings.

One of the advantages of SEO for healthcare specialists and doctors is that you can track and monitor your campaign’s performance and make the necessary improvements to achieve the desired results.

When you work with an experienced and reliable medical SEO agency, they will give you key insights into your organic SEO performance and expert recommendations to improve your SEO strategies.

Furthermore, SEO data points are vital metrics to establish better digital marketing strategies, improve existing campaigns, and discontinue ineffective plans.

If you don’t measure your medical SEO success, you can’t successfully manage it.

Evaluation of Medical SEO Over Time

The most crucial aspect of gauging your medical SEO metrics is understanding what the data is showing you.

It's vital to understand your SEO metrics.

Suppose you don’t take time to look at your medical practice’s SEO efforts meticulously and with as much detail as possible.

In that case, you will never get an accurate picture of the value medical SEO can bring to your medical practice.

It’s normal for your medical clinic’s search engine optimization strategy to shift. It will adapt to the ebbs and flows of the healthcare industry.

However, as long as you stay consistent in your digital marketing and optimization efforts, you can establish a robust presence for your medical practice in the digital world.