Starting a Facebook page for your business opens up a wealth of benefits – from expanding exposure, finding targeted leads, and ultimately increasing sales and profits. In today’s post, let’s look at the benefits of working with Facebook marketing companies.
While some of these benefits are equivalent to having a company website, some are unique to this social media platform. Experienced Facebook marketing companies can help you navigate this social platform so that you can take full advantage of it.
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Sharing Basic Information About Your Business
Your company’s Facebook page should contain the information that current and potential customers will be looking for: your address, business hours, contact details, and a brief description of your products, services, and other offerings.
Another way to add interest to your brand on Facebook is by sharing a short history about your company, talk about your employees, and share pictures and videos.
Facebook marketing companies would agree that sharing pictures and videos is a fantastic way to communicate and engage with your Facebook followers, potential, existing customers.
Facebook also allows its users to “tag” pictures and videos to show if one of their Facebook friends is in the post. This feature can be used to promote and spread awareness about your business.
For instance, if a snorkeling tour company posts a photo on their page of a group going snorkeling, they could invite every person in that picture to tag their face in the image.
This way, each tagged image will show as a feed update on the person’s Facebook profile, where their friends will see it. This further boosts the interest in the picture and your snorkeling tour business.
However, keep in mind that tagging could be a privacy issue to some. That’s why it’s essential to ask permission and invite the person first to allow tagging their image in whatever photo or video you are about to post.
Low-Cost Marketing Plan
Getting started with Facebook marketing is a low-cost way to propel your social media advertising efforts.
Marketing campaigns, when conducted through other channels, tend to cost thousands of dollars. However, working with professional Facebook marketing companies, you’d only be spending a fraction of the cost.
This is the reason small to medium-sized businesses – or those with limited marketing and advertising budget – prefer to work with their trusted Facebook marketing companies.
Larger companies also have the option to take a crack at marketing strategies and themes through this social media platform before they decide to commit to a more massive scale campaign.
Facebook allows businesses to target their advertising to their ideal customers or market. For instance, a cooking school could utilize Facebook to check how many individuals over a specific age group in a particular city have listed “cooking” as their hobby or interest.
The cooking school could then start an ad campaign targeting these individuals, and pay for it to show up on the news feeds of those Facebook users.
Generate Traffic to Your Website
It’s essential to include a link to your website on your business Facebook page. This will significantly improve your website’s search engine rankings.
You can utilize stronger marketing communication with your site visitors. Facebook users who visit your site are most likely to get converted into paying customers. This is because they already have an idea of what your brand is and what your offerings are, prompting them to visit your website.
What Should I Look for in Facebook Marketing Companies?
Experience proves to be a key player when it comes to spearheading successful social media campaigns. If you have an inexperienced in-house employee, intern, or freelancer to manage your Facebook advertising, then you’re making a huge mistake.
Thousands – even millions – of dollars are wasted because business owners don’t know how to manage their ad campaigns properly. Look for Facebook marketing companies with a proven track record of success. Ask for references. Check their reviews. See how they can help drive revenue to your business.
Certified Facebook Marketing Partner
Look for the Certified Facebook Marketing Partner logo on the website. This is a credential Facebook gives to agencies or marketers that made significant improvements to their clients’ ad campaigns.
If you don’t know how to reach new target audiences or achieve more scale, hire a certified Facebook Marketing Partner.