A lot of businesses across the country operate on a regional level. Because of this, local SEO marketing is essential to bringing in more customers within the geographical service areas of small and local businesses.
Local search engine optimization marketing strategies focus on ranking on search engine results pages in a specific, targeted geographic location.
Reach Your Target Customers with Effective Local Search Engine Optimization Techniques.
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Professional local SEO marketing strategists specialize in marketing your business, services, and products to local leads – eventually bringing in more local customers to your physical business location.
Primary Goals of Local SEO Marketing
Here are the three important business goals you can achieve with a well-implemented local SEO campaign:
- Bring in more walk-in traffic to your brick-and-mortar business location.
- Make your business website rank higher in local search results organically.
- Get immediate sales for your business.
Local SEO Marketing Increases Foot Traffic to Your Business
When you hire a professional company to handle your local SEO marketing, they can effectively focus on increasing foot traffic to your business’s physical location.
Professional SEO strategists focus on your business website’s online visibility concerning local traffic.
For example, enhancing your visibility on important places on the internet, such as Google Maps and Google My Business, can increase walk-in traffic to your store.
Once you have completed some on-site local SEO marketing, Google will show your business website to potential clients and customers near your location – specifically looking for your type of business – resulting in more walk-in traffic.
Local SEO marketing, when done right, allows your business website to appear in local search results for consumers within the vicinity of your store, office, or business location.
Improved Search Engine Rankings from Local SEO Marketing Strategists
We mentioned above that local SEO marketing focuses on improving your website’s ranking in local search results.
This feat is achieved by registering your business information and address in Google My Business and waiting for them to confirm the registration.
A professional local SEO marketing company can help you with the necessary steps in optimizing your Google My Business account.
Once you have a properly verified listing, you’re on your way to improving your local search results ranking.
With that being said, there are various components and moving parts when it comes to achieving a good search ranking.
However, an excellent local SEO approach is a significant asset in this feat and a good place to start.
A well-implemented local SEO strategy will successfully put you in front of potential customers within your business location’s vicinity.
Get Instant Sales for Your Business
You’re most likely already known as a local business within your community. However, local consumers may not be familiar with your actual products or services and haven’t done business with you yet.
These would-be consumers are most likely made up of a wider circle of networks and contacts of your existing customers, such as friends, family, coworkers, etc.
Imagine your business is instantly visible to those who are looking for your products and services within your business vicinity.
These consumers would be more inclined to connect with you when they see you on their online search queries.
With a well-planned and implemented local SEO marketing strategy, you can be visible to the consumers who are already looking for your type of business at that exact moment.
Local SEO Marketing: Getting Started
Create a Google My Business Account
As we mentioned above, creating a Google My Business account for your business is the first step to local SEO marketing.
This is a straightforward task that you can do yourself. However, a local SEO agency can initiate this process for you.
Creating, claiming, and optimizing your Google My Business account is perhaps the most valuable way to improve your Google rankings and enhance your visibility online.
Once you have created and completed your Google My Business account, Google will need to verify your listing.
This program has an easy-to-use account dashboard that lets you enter all the necessary information.
When it comes to optimization, there are various steps you need to take to complete this process. This will also require time, consistency, and resources to meet essential optimization requirements.
To optimize your listing, you need to complete the following:
- Enter all up-to-date and correct information about your business, such as operation hours, contact number, business address, etc.
- Upload your business logo and some top-quality photos of your business.
- Encourage your clients and customers to leave you reviews.
- Make sure to respond to these reviews, whether positive or negative.
- Specify what modes of payment you accept. If you are a restaurant, you can include taking reservations, deliveries, or takeout.
- Publish posts about new product or service announcements, special offers or discounts, events, etc.
Collect Customer Reviews from Satisfied Customers
Customer reviews are highly vital in improving your Google rankings. When Google understands that you have a high volume of glowing recommendations for your business, it classifies your business as a reputable and trusted organization.
Google is more likely to improve your ranking and put you in front of consumers looking for your products or services.
On top of that, more than 80% of consumers tend to trust online reviews just as much as word-of-mouth referrals or personal recommendations.
To encourage your current clients and customers to leave you positive reviews, consider the following tips:
- Request for feedback immediately after closing a sale.
- Send a post-purchase text message or email asking for a review, especially to those who have answered your surveys positively.
- Always respond to existing online reviews – whether they are favorable or not-so-favorable to your business.
Mobile Performance Is Vital
In today’s digital age, the switch to mobile is taking place faster than ever. Mobile internet traffic makes up half of the overall internet traffic.
On top of that, more than 70% of internet traffic manifests local intent. These local search queries result in actual in-store visits. This means that consumers use their mobile devices to search for local products, services, and businesses.
This trend confirms that your business website should be optimized for mobile use.
Key Takeaway: Don’t Underestimate Local SEO Marketing
As consumers, we tend to look for products, services, and businesses that are physically near us.
As a business owner, you need to capitalize on this trend.
Investing in professional local SEO marketing can help you attract qualified leads, attain local visibility for your business, and get immediate sales.
The key is to work with a qualified and experienced local SEO agency to distinguish your leverage points and generate results.