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Optimize your online store, enhance visibility, drive more traffic, and increase sales with the best eCommerce SEO strategies from Rule Your Kingdom.
How to Select the Right eCommerce SEO Agency for Your eCommerce Website
As an eCommerce business owner, you're always looking for ways to improve your online presence and drive more traffic to your site. One effective way to do this is through SEO or search engine optimization. This involves optimizing your website's content and page structure to be easily discoverable by search engines like Google. By properly implementing SEO techniques and an effective digital marketing strategy, your website can consistently rank higher in search results and attract more visitors.
Why is SEO ranking so crucial for your online store and eCommerce business?
Analytics repeatedly prove that higher search rankings lead to increased visibility and traffic to your website. This can translate into a significant boost in revenue, leads, and even social media followers.
Nearly 25% of all U.S. eCommerce orders originated from an organic search result
Imagine if your website consistently ranked on the first page of Google - you would likely see a massive surge in clicks and traffic from users, leading to more sales and revenue for your business.
There are dozens of well-documented benefits to having a search engine optimized website, like increasing traffic and revenue. But an SEO marketing strategy can also help you build your brand awareness and reputation online. When your online store website consistently ranks highly in search results, it can powerfully enhance your credibility and authority, leading to more repeat sales and long-term customer loyalty.
To put it bluntly - SEO is a must for any eCommerce business.
Investing in SEO strategies and tactics can consistently drive more traffic, revenue, leads, and social media followers to your online shop.
Services Offered By A Knowledgeable SEO Agency For eCommerce
Investing in SEO strategies and tactics can consistently drive more traffic, revenue, leads, and social media followers to your online shop.
Highly skilled and experienced SEO specialists are dedicated to helping eCommerce companies like yours rank higher in search results and drive more traffic to your website.
Here are the nine services a qualified and knowledgeable SEO agency will offer.
One of the key services to look for in an SEO agency for eCommerce is keyword research. This involves identifying the specific words and phrases your potential customers use when searching for products or services like yours online.
By compiling the right keywords to target, we can help you optimize your website and content for maximum visibility in search results.
On-page optimization is another important aspect of eCommerce SEO. This refers to the various elements on your website that can be optimized to improve its ranking in search results. This can include things like title tags, meta descriptions, and image alt text, as well as the overall structure and organization of your website.
By ensuring all of these elements are optimized, your website will be as attractive as possible to search engines and potential customers.
Link building is one piece of the complex puzzle regarding eCommerce SEO. Backlinks refer to acquiring high-quality links from other websites to your own.
These links act as "votes of confidence" for your website and can help improve your ranking in search results.
User experience, or UX, refers to how easy and enjoyable a person uses your website. Regarding SEO, user experience is crucial because Google and other search engines rank websites that provide a positive user experience in their search results.
If your eCommerce website has a poor user experience, people will likely leave your website quickly, leading to a high bounce rate. You'll see a negative impact on your SEO because search engines view a high bounce rate as a sign that your website is useless or irrelevant to people.
On the other hand, a website with a great user experience will keep people on the website longer, leading to a lower bounce rate and potentially even more conversions. So, to improve your SEO and drive more sales, it's essential to focus on providing a great user experience for your website visitors.
Tracking SEO metrics means continuously monitoring, measuring and analyzing vital metrics related to your eCommerce website's performance. By staying on top of your metrics, you can proactively see how your eCommerce website is performing and identify areas for improvement. SEO can have a significant impact on the success of your eCommerce website.
When you know what is working and what's not by tracking metrics such as traffic, keyword rankings, and conversions, you can make informed decisions about your SEO strategy and allocate the proper budget and resources. SEO metric tracking is essential to any successful eCommerce website's SEO strategy.
Local SEO is all about optimizing your eCommerce website for customers in a specific geographic location - even if you don't have a physical store in that area. People often search for products or services using location-specific keywords, such as "best home goods store in New York." If your eCommerce website is not optimized for local SEO, you may miss out on many potential customers.
Optimizing your website for local SEO can increase your chances of appearing in search results for location-specific keywords, which can drive more traffic and sales to your website.
Additionally, local SEO can help improve the overall user experience of your website by providing relevant, location-specific information to your visitors. As a result, investing in local SEO can boost your online presence and reach a broader, more targeted audience.
Technical SEO is another vital tactic for high-ranking search results by ensuring that your website is set up in the best way possible for search engines like Google to understand and rank it.
When a search engine crawls your website, it looks at over 200 factors to decide how it will rank your website in the search results.
That's where a technical SEO agency comes in.
SEO agencies like Rule Your Kingdom are experts at understanding all these ranking factors and ensuring that your website is set up in the best way possible to take advantage of them.
By correcting technical issues to ensure your website is mobile-friendly, loads quickly, and has a secure connection (HTTPS), you'll improve its ranking in search results.
Completing a comprehensive SEO site audit is one of the main advantages of working with Rule Your Kingdom. A site audit is a thorough examination of your website stacks up against all of the ranking factors. Rule Your Kingdom will look at things like your website's code, how it's structured, and how it's linked to other websites. Rule Your Kingdom also looks at your website's content and organization.
After the site audit, Rule Your Kingdom will provide you with a detailed report outlining any issues found and how to fix them. For example, the report may recommend improving your website's load time, making it more mobile-friendly, or restructuring your content to make it more search engine-friendly.
Technical SEO ensures your website is easy for search engines to understand and rank.
Content creation is another essential part of eCommerce SEO. This involves creating high-quality, engaging, and relevant content for your website and blog.
Regularly adding new and incredibly valuable content to your website can attract more visitors and improve your search ranking.
At Rule Your Kingdom, our expert writers and content marketers can help you create compelling and effective content.
Content marketing is a vital pillar for boosting eCommerce conversion rates. From our experience, the success of an eCommerce business website and how it converts depends to a large extent on its content.
To improve eCommerce sites' conversion rates, high-quality content marketing needs to effectively resonate with your target customers and provide a positive and valuable user experience.
Professionally crafted and custom content will drive traffic to your website and help you rank higher in search results.
We have experienced and creative eCommerce content writers who work together with our team of eCommerce website SEO specialists to develop and implement an effective marketing strategy for your eCommerce business.
Mobile friendliness is how easily a website can be used on a smartphone or other mobile device.
Regarding SEO for eCommerce sites, mobile friendliness is imperative because Google, Bing, and other search engines highly favor mobile-friendly websites in their search results.
If your eCommerce website is not mobile-friendly, you're likely missing out on many potential customers.
Not only that, but Google may also penalize your website and drop it down in the search rankings, making it even harder for people to find you.
As such, all the web pages, inclduing every category page and product page of your eCommerce website must be mobile-friendly to ensure the best possible user experience for your customers, boost conversion rates, and improve your SEO.
At RYK, our expert eCommerce website developers and SEO strategists ensure that every aspect of technical SEO, including mobile responsiveness, is properly incorporated into every SEO campaign we develop and manage.
What Success Looks Like With an eCommerce SEO Agency
Rule Your Kingdom recently had the pleasure of working with an established, high-end women's luxury clothing retailer struggling to make a splash in the SERPs. Despite having a killer product lineup, they couldn't rank for any crucial and relevant keywords or even their own company name.
Rule Your Kingdom was able to turn things around in a big way with our proven methodology.
First, we kicked off the project with in-depth SEO research and identified the hottest trending keywords for the company's target audience and potential customers. Then, we worked our copywriting and content marketing magic on the product page and descriptions, sprinkling in those high-volume, high-converting keywords for maximum visibility.
Next up, we tackled the link-building aspect of the campaign. Acquiring high-quality backlinks from authoritative websites was crucial for boosting search rankings, and we knew how to do it. We also implemented a strategic blog writing plan to consistently pump out fresh, relevant content that attracted even more visitors to their eCommerce platform.
Finally, we gave the eCommerce store a comprehensive SEO page design overhaul and ensured that it was as user-friendly and search engine friendly as possible to acquire organic traffic. This included optimizing the website's structure, making it mobile-friendly, and increasing the page load speed.
Well, they speak for themselves. Within just a few months of beginning work with us, the client began to see a significant uptick in their search rankings. They started ranking for the keywords that mattered most to their business and even saw their company name pop up in organic search results. This translated to more traffic and, ultimately, more sales for the company.
In short, our team of eCommerce SEO specialists helped this company go from zero to hero in the SERPs.
It's what we do!
If you're an eCommerce business looking to dominate the online space, we'd love to chat and see how we can help you achieve the same level of success. Whatever eCommerce platform you use, whether it’s Shopify, BigCommerce, Magento, or SquareSpace, our experts are here to help. So don't hesitate to reach out, and let's make some digital magic happen!
How Much Is An eCommerce SEO Agency?
The cost of hiring an eCommerce SEO agency can vary; the budget you may expect to invest will depend on several things. Some agencies, like Rule Your Kingdom, offer a wide range of expert services, such as keyword research and on-page optimization and have decades of successful SEO experience. In contrast, others may only provide a few services.
However, the main factors that play into the cost are the number of services in the scope of the work and the size and complexity of your website.
Optimizing a bigger and more complex website may take more time and resources. Which, in turn, will increase the cost.
Generally, you can pay anywhere from a few hundred dollars per month to several thousand dollars per month for e-commerce SEO services. Some agencies may also charge an upfront fee for initial setup and strategy development.
It's important to remember that there is no one-size-fits-all solution for SEO. Every client and project is different, and the right SEO strategy for another business might not be the best fit for you. Therefore, work with an e-commerce SEO agency that understands your specific needs and goals and can create a customized strategy that works for your budget and resources.
If you have any questions about the pricing of our eCommerce SEO services, web design, content marketing, social media marketing, and how we can help your online business, please don’t hesitate to get in touch with us. One of our SEO consultants will be happy to answer any questions you may have.
Working With The Best eCommerce Marketing Agency
If you're searching for a top-notch digital marketing team to elevate your eCommerce business,
here are three ways to know you are working with the best eCommerce marketing agency
Communicates Openly and Honestly
Choosing an SEO agency that is transparent and proactive in communicating with you is crucial.
They should be able to clearly explain their eCommerce SEO strategies and conversion optimization tactics and provide regular reports on the progress of their work. From conducting an SEO audit, developing an eCommerce site marketing strategy, and monitoring metrics, professional eCommerce SEO experts will keep you regularly updated on every stage of the SEO campaign.
They should also be responsive to your questions and concerns. And when something isn't working, a top agency will work with you to problem solve rather than sweeping any lagging results under the rug.
Creates Customized SEO Strategies
The best SEO agencies will develop customized and data-driven strategies tailored to the specific needs and goals of your eCommerce business, taking into account what the top competitors in your industry are doing and how to reach and engage your target audience.
To make SEO work for eCommerce sites, SEO experts should be able to provide a clear plan of action and set realistic expectations for the results they can deliver. From finding the right target keywords to doing a comprehensive SEO audit, employing effective lead generation strategies, to providing a positive eCommerce site user experience, a professional eCommerce SEO company will create personalized eCommerce SEO strategies for you. Agencies that use cookie-cutter plans are going to fail to deliver results over the long term.
Has a Long Roster of Happy Clients
First and foremost, the digital eCommerce agency will have an outstanding track record of helping its clients achieve extraordinary results through effective digital marketing campaigns.
Their team of highly skilled and experienced eCommerce SEO specialists will have worked with a diverse range of businesses across various industries and can prove their results! Before working with a full-service eCommerce SEO agency, request to see case studies and reviews from previous clients.
They will have a proven history of success in helping their clients rank higher in search results and consistently drive more website traffic. Whatever component is needed to create an effective marketing strategy, whether it’s web design and development, lead generation, content creation, PPC, social media marketing, email marketing, off-page or on-page SEO, or technical SEO, a full-service digital marketing agency will meet your needs. When it comes to experience and expertise, they will stand out.
If You're Ready To Grow Your Online eCommerce Business With The Help of a Top-Notch SEO Agency for eCommerce, Then Look No Further.
Rule Your Kingdom has a team of eCommerce SEO specialists passionate about helping businesses like yours rank higher in search results and drive more traffic to your website. Don't take our word for it - see for yourself.
Rule Your Kingdom is a premier eCommerce marketing agency that knows how to deliver exceptional results repeatedly. We understand the unique challenges and opportunities that eCommerce businesses face. We have the knowledge and expertise to help you seamlessly navigate the digital landscape and achieve unparalleled success.
Testimonial Videos From Our Valued Clients
Dr. John Hibbitts, MD FAAOS
Sunnyvale Sports Medicine & Orthopedic Center
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Founder and CEO
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President and Founder
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Vice President & General Sales Manager
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Universal Windows Direct of Central Texas
B the Light Boutique
Down to Earth Technology
What sets Rule Your Kingdom apart from other digital marketing agencies for eCommerce?
It's our one-of-a-kind approach to eCommerce content marketing and digital marketing. We believe in a holistic approach that combines SEO, content marketing, social media, and other digital marketing tactics to create a seamless and effective strategy. We don't just focus on one aspect of marketing - we take a comprehensive approach to consistently help our clients succeed online.
Get Started With An SEO Analysis of Your Website - There's No Cost
Want to learn more? All you have to do is fill out the form on this page to request more information and receive a complimentary search engine analysis.
During your search engine analysis, we'll take a deep dive into your website and provide you with a detailed look at what's working and what could be improved. We'll also provide you with some recommendations on how you can optimize your website and content to rank higher in search results.
Contact us, and take the first step towards your digital dominance with Rule Your Kingdom!