Almost 70% of all online experiences start with a Google search – this includes looking for legal information, advice, and services. To reach prospective clients looking for your legal services online, it’s vital for your firm to have an effective law firm SEO strategy in place.
Search engine optimization for attorneys is the process of optimizing law firm websites to improve their search results ranking and drive valuable traffic and leads to the site.
Reach Your Target Clients with Strategic SEO for Attorneys
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Whether you’re a solo attorney or part of a bigger firm, an effective law firm SEO strategy is crucial to driving the results you desire. On the other hand, if you do have a law firm online optimization strategy in place, but it’s failing, perhaps it’s time for a comprehensive attorney SEO audit.
In today’s post, we’ll discuss what a law firm SEO strategy is, what makes it effective, and how to make SEO work for your law firm.
Do Law Firms Need SEO?
Because of the internet, today’s modern consumers are seeking unique, efficient, and streamlined online interactions with brands and businesses – including legal professionals.
In order for your firm to stay competitive, you need to establish and modify your online presence to reach more prospects and showcase your competency, relevancy, and credibility.
One way to achieve that is to focus on SEO for your law firm and adapt an effective SEO strategy for attorneys.
The aim of a strategic law firm search engine optimization strategy is simple: to maximize your firm’s online visibility by leveraging proven digital marketing and optimization methods to rank higher in search engine results pages.
An effective law firm SEO strategy includes a variety of techniques – from implementing a law firm content marketing plan that positions your firm as an expert to technical SEO methods such as ensuring your website’s code and structure are properly optimized.
Benefits of Effective Law Firm SEO Strategy
The beauty of online marketing for attorneys and search engine optimization is it’s more accessible and doable than you might think. Instead of opting for traditional advertising and marketing for law firms and paid ads, taking the time and effort to leverage an effective law firm strategy can provide sustainable value for your firm.
Here are some of the reasons why you should adopt an effective SEO strategy for your law firm.
1. Law firm SEO strategies can bring in more new clients through organic search.
More than half of the overall internet traffic originates from organic search. Experienced digital marketers and SEO strategists agree that they generate high-quality leads from customers generated by search engine optimization methods.
Why is that?
It’s because these consumers are the ones online actively searching for a product or service. And if your firm is one of the top results for them, you are fulfilling a need.
To be seen by prospective clients, climbing to the top of online search results is crucial. From an effective law firm SEO strategy, it’s possible to establish your law firm as a credible legal services provider in the region.
When this happens, the benefits will come in cascading effect.
To start with, the online authority and credibility generated by a custom and effective SEO strategy for lawyers will positively impact all your channels.
This means that if your law firm’s social media networks, blogs, and other platforms will find it easier to pull in your target audiences and ideal clients.
2. Search engine optimization establishes a trustworthy and credible online experience for prospective and existing law firm clients.
Claiming the top spot in search results is subject to the authority and trustworthiness you build online. You can provide the best law firm content and resources, but without a good and high-quality experience for your site visitors, you’ll have a hard time converting them into new clients.
This is why you can’t overlook the technical aspects of a good law firm SEO strategy. These elements include page speed, site security, no duplicate content, mobile responsiveness, backlinks, and other items that go under technical optimization.
When your technical SEO is up to par, both search engines and users can easily access and peruse your content – giving you the best chances to rank higher.
You create a positive online experience for your site visitors, making it easier to gain their trust based on the performance of your law firm website.
Having fast-loading web pages, website security measures, mobile responsive attorney website design, streamlined client service portals, and easy navigation are just a few ways to do this.
3. An effective law firm SEO strategy encourages you to highlight user experience.
User experience is a vital aspect of an effective law firm SEO strategy. Gone are the days when Google and other search engines assess the standing of a website based on keywords alone.
Google updates its search algorithms constantly because it wants to meet the developing needs of its users. As such, Google only wants to present valuable and high-quality content to its users.
Well-engineered and modern websites optimized for search understand user intent and offer a positive user experience. This will ultimately make a website (or a web page) achieve high organic search engine rankings.
4. When you have a good law firm SEO strategy, you improve your law firm’s brand awareness.
Every new visit to your law firm website adds to your overall brand awareness. Even if you don’t always convert each of your site visitors into new clients, just by them seeing you at the top of search results and clicking on your site, they will start to associate your brand with the legal advice and services they need.
This is especially helpful when you’re competing on specific legal terms and search queries with other law firms in your niche.
An effective law firm SEO strategy can put your firm on top of mind when potential clients search for answers to their legal questions directly related to the services your firm offers.
If you’re competitors dominate those search queries, your organic reach will be impacted negatively.
If you’re starting to implement an effective law firm SEO strategy, you and your SEO specialist will need to focus on longer variations of related search queries. For instance, if you’re a divorce attorney, instead of trying to rank for “divorce attorneys,” you should target terms such as “divorce attorneys + your location.”
Where to Start with SEO for Law Firms
Pinpointing where to start when creating an effective law firm SEO strategy can be extraordinarily difficult.
There are so many resources and information available trying to address best practices, the latest trends, development, implementation, and maintenance of SEO strategies.
It’s worth starting your attorney SEO journey with a professional search engine optimization agency experienced with helping law firms and attorneys.
It will take some trial and error, but hiring the services of a team of SEO experts for lawyers guarantees an effective law firm SEO strategy tailored to fulfill the unique needs of your firm.