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Choosing the Best Local SEO Company for Law Firms

PPC for law firms must be done by certified professionals.

Today, consumers look at the top results on Google when searching for legal information or a local attorney. This means working with the best local SEO company for law firms has the potential to transform your law practice.

However, finding the best local SEO company for law firms can be more challenging than it would seem. Many agencies make promises that they cannot keep. Some would even try to bypass Google’s rules through illicit SEO strategies. These tactics will ultimately hurt your law firm.


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Search engine optimization is an online marketing process that can establish your firm as a trusted and reputable brand – if you find the best local SEO company for law firms.

Choosing a full-service law firm SEO company is no easy feat. Selecting a good and experienced SEO agency is even more challenging.

You need an agency you can trust with your law firm’s web presence.

Fortunately, there are plenty of good SEO agencies out there. To help you find the best and most qualified local SEO agency for law firms, we’ve compiled some essential things to remember as you conduct your search.

We hope the information you find here will make the research and vetting process of looking for the best local SEO company for law firms easier.

Set Your Law Firm SEO Goals

The more specific you are about what you want to achieve with search engine optimization, the easier it will be to find the best local SEO company for law firms.

SEO for lawyer websites can boost your firm's online reputation.

Many mediocre and unqualified agencies will promise vague goals such as making your law firm website number one in Google search results or building your organic traffic.

For starters, increased website traffic doesn’t automatically mean increased ROI for your firm.

Ranking first on Google for something unrelated to your legal services will not do any good to your bottom line.

To avoid confusion and ambiguity, you should set your SEO goals.

Are you looking to increase your attorney website’s conversion rate? Are you struggling to get more local clients? Do you want to improve the mobile performance of your law firm website? Would you like to reduce your site’s bounce rate? Do you need a social media campaign?

The best local SEO company for law firms will help you identify what realistic and valuable goals you can achieve for your law practice.

No matter what attorney SEO agency you hire, make sure you communicate what outcomes you are looking to achieve and what legal optimization services and search engine marketing approach you require.

Look at the Material

When vetting the best local SEO company for lawyers, you need to look at the agency’s website.

Is it successfully optimized for search engines? Does their website show up at the top of search results when you type “what is the best local SEO company for law firms?”

One of the most important local SEO tips for doctors is planning content wisely.

If the agency itself has not developed an outstanding online presence – starting with their website – chances are, they are not capable of delivering results for your law firm.

Take a look at the other business websites they’ve worked on and check the search engine rankings.

Aside from looking at an SEO agency’s portfolio and website, you should also check local SEO companies’ client reviews.

You can usually find these on Google Maps, where the business profile of the agency is listed and their social media pages. In most cases, customer testimonials are highlighted on digital marketing agencies’ websites.

How Do Attorneys Choose a Local SEO Company?

How do law firms choose an SEO agency? Here are some of the reasons why law firms and attorneys select local SEO agencies.

Previously Established Relationships and Referrals

Referrals from other local businesses turned out to be the top reason local attorneys hire a search engine optimization agency. This makes sense, as most lawyers may not be experienced with different local SEO services. Thus, they rely on the recommendations of people and local organizations they trust.

Knowledge and Processes for Law Firm Optimization

SEO for attorneys can tremendously help your practice.

This is the second reason for choosing the best local SEO company for law firms.

Aside from expertise and knowledge of SEO processes, here are the primary considerations in hiring a search engine optimization agency:

  • Customer service
  • Industry position and thought leadership
  • Staff experience and expertise
  • Transparency
  • Reporting
  • Longevity

These essential attributes make the best local SEO companies for law firms.

The Best Local SEO Companies for Law Firms Have Long-Term Customers

While it’s essential to look at the ranking of law firm search engine optimization companies on search engines, you should also consider this helpful factor.

Online advertising for law firms and working with the best local SEO companies for law firms can increase your online exposure.

The best local SEO companies for law firms will have long-term customers. These customers have referred their professional network to the same service.

Typically, agencies that need new SEO clients will work hard to rank for “the best local SEO company” search query or other variations.

However, they will not have the work to back it up.

Ideally, you want to work with an SEO agency that knows how to optimize their own website and with a list of clients and portfolio to showcase.

Ask for a list of clients that good and qualified legal SEO companies have worked with before you hire them.

Communication Is Key

A good and reputable SEO company will provide regular reports and data that monitor and track your Key Performance Indicators.

However, as a busy professional running your small law firm or solo practice, you may not always have the time to look at and analyze the findings and results of your optimization campaign.

To achieve premium results, SEO is a long-term process. Thus, you could be working with an SEO agency for law firms for years to come.

For this reason, you need to find the best local SEO companies for law firms that know how to foster trust and transparent communication.

How Do I Choose the Right SEO Agency for Law Firms?

Solo attorneys must pay close attention to their website design and digital marketing.

The best local SEO company for law firms has a specialized insight into the optimization process. This means they will never talk about it abstractly.

In the same vein, professional and experienced legal SEO specialists are capable of translating technical terms into easily understood language for their clients.

They won’t play up or embellish the SEO strategies for attorneys. Those who do are usually not being truthful.

Good and effective search engine optimization ideas for law firms require attention to detail, knowledge of how search engines work, and constant adaptations since search engine algorithms change regularly.