Common Issues in Facebook Advertising

Facebook advertising is an efficient way for small business partners to communicate with their customers in a cost-efficient way. The appeal — as of 2012 — of this social networking program has several small business owners believing they must have a presence on the site to remain competitive. While there are fantastic advantages to embracing social media marketing, there are some issues that turn these advantages into disadvantages of selling your business on Facebook.

Loss of Control

Facebook is designed as an interactive online forum that supports members to share data via video clips, photos, written posts, and links. While owners presently have control of what stays on the public profile, there is limited control over who posts a message or what those posts include.

It is almost natural for an angry customer, disgruntled employee, or competitor, to post negative comments on your wall. Even well-meaning advertisements may use photos or language that are not in order with the concept you want to keep for your market.

Keeping careful control over the content that arrives on your Facebook page takes the time and energy of certified content monitors, which can be expensive and time-consuming for small business proprietors.

Unsatisfied customers can post negative comments and affect your Facebook advertising efforts.

Price of Maintenance

Content pages must continuously be updated with new data that readers will find beneficial, exciting, or useful, for marketing to be effective. This needs the development of an innovative, detailed social media marketing plan — an expensive investment for small advertisement budgets.

Facebook advertising plans include interactive forums, video product demonstrations, and online contests, all of which must be uploaded, monitored, created, and maintained by a staff member, social media advertising agency, or business proprietor.

Competition

Marketing programs performed via Facebook are subject to easy duplication by adversaries. Competitors can pose as “friends” or “fans” to gain access to your photos, content, artwork, and other images posted to your website are easily reused and accessed by visitors and can show up in many places you may not permit.

Professionalism

Social media programs like Facebook were designed to promote a relaxed sharing of data that may not agree with the professional character you require to build for your business. For instance, Facebook marketing of a nightclub needs to be considerably different from Facebook marketing of a law practice or doctor’s office.

Work with a certified Facebook Marketing Partner to elevate your social media marketing strategy.

Attention must be exercised to improve and preserve a Facebook appearance that matches your corporate philosophy, or it could put your company at a negative.

Advertising Costs

While primary Facebook pages are free of charge for individual users, business accounts that highlight advertising come with a price tag. This added promotional rate could be a problem for small business proprietors.

When you buy advertising on Facebook, you spend either by a cost per impressions (CPM) or cost per click (CPC). While the minimum CPM is $.02 and the minimum CPC is $.01, Facebook will typically recommend that you bid higher than that through the pricing period of ad making. If other dealers bid more, their ads are more likely to be shown. This puts small businesses and niche merchants at a disadvantage.

Time Consumption

Using a Facebook page as a component of your digital approach is extremely time-consuming if prepared right. In addition to guarding for negative comments, a company should respond immediately to any positive suggestions or questions posed by clients. Since Facebook is up 24 hours a day, posts may expand quickly.

If a business’s Facebook engagement extends, it may even be obligated to assign an employee rigorously to social media duties. It might not be practical for some companies, making it irrational to maintain a Facebook page accurately.

Negative Content

Interacting with your fans or consumers over Facebook sounds helpful in theory, but some individuals may use your Facebook page as a way to post spam or write rude comments. A user might even post fabricated accusations about your company on your page for everyone to see.

So, your business requires to be watching its Facebook page regularly, ideally checking every single post. Even if you address these problems immediately, you will never know how many clients saw the negative remarks on the page and will connect that concept with your company.

Subscriptions

Just because a client clicks “Like” on your page does not confirm that she will follow your updates in her news feed. To give users control over their experience, the social networking site enables people to unsubscribe from updates. When a client unsubscribes from your updates, your latest posts will not be visible on her news feed, so she will only see your posts if she decides to visit your page. This makes it challenging to identify precisely how many clients are viewing your posts in their news feeds, so you cannot accurately measure results.

Here’s How a Facebook Marketing Partner Can Help Your Business

Facebook, the largest social media platform in the world, has started the Facebook Marketing Partner program. This venture helps Facebook’s marketer users get the most out of the platform.

Facebook Marketing partners are carefully vetted by Facebook – not only for their marketing expertise and capabilities but also for a good track record of marketing success.

Only once the marketing agency proves that they hold the highest standard of performance and functionality (such as Rule Your Kingdom) can they earn the esteemed Facebook Marketing Partner badge.

Make the Most Out of Your Social Media Marketing

By employing the services of a certified Facebook Marketing Partner, you can be sure to make the most out of using Facebook to reach your target customers.

Whether it’s for managing your social media campaigns, reaching new potential customers, or improving your analytics, there’s a Facebook partner with the expertise you need.

Types of Facebook Marketing Partners

  • Community Management – Manages business pages and engagement
  • Commerce – Boost online sales with the use of Facebook tools
  • Advertising Technology – Optimizes and customizes your Facebook ad campaigns
  • Small Business Strategies – Utilizes solutions for local businesses
  • Creative Approach – Curate, create, and publish Facebook content
  • Lead Generation Ads – Personalized customer targeting features to reach your target audience
  • Measurement Tactics – Analyzes and tracks the performance of a Facebook business page and its ad campaigns

Here are the benefits you get with working with a Facebook Marketing Partner.

Early Access to Brand New Features

Engage with your target customers on Facebook.

When you work with a Facebook partner, you’re updated on the latest marketing features on Facebook and Instagram (since the former owns the latter.)

Your marketing partner can then make expert recommendations if these new features, formats, or optimizations can benefit your specific Facebook marketing strategy.

Realize Facebook’s Full Marketing Potential

The marketing professional’s expertise in understanding and utilizing the features is the key to realizing Facebook’s full marketing and advertising potential.

And naturally, when you get early access to these brand new features, it puts you away ahead of your competition. This is an edge you can get when you have a Facebook Marketing Partner on your team.

Certified Social Media Experts

Hiring the services of agencies with Facebook Marketing Expert badge means you have certified experts that are working for you. As we mentioned above, Facebook doesn’t just grant anyone this certification.

There are strict requirements before an agency earns the Facebook Marketing Partner badge.

There are particular requirements a marketing professional must follow before they are named a Facebook partner. Some of these requirements are:

  • Consistent and effective use of Facebook marketing tools
  • Proven track record of the value they offer to their clients
  • Sustained growth
  • Blueprint Certification – shows that the marketing partner knows the optimizations and tactics needed to give their clients the most optimum marketing strategy.

An FMP in your corner means you won’t be left in the dark when it comes to the best social media marketing strategies for your brand. You’ll also get expert recommendations on what’s best for your business – from the innovations you need to adapt to the trends you must follow.

A Facebook Marketing Partner Knows What’s Coming Next

When planning your advertising campaign or marketing strategy and allocating the budget for it, it’s vital to presume what the next steps are.

An FMP is always updated about the latest Facebook tools and products. Whatever innovation there is, your Facebook expert can give you a heads up. By having this knowledge, you can plan your advertising budget carefully for new and promising revenue opportunities.

Whether it’s engaging with your target customers in new ways or utilizing a new lead generation approach, you’ll know what’s coming next.

Solid Partnership

Working with a Facebook Marketing Partner is not a mere third-party vendor contract – it’s a long-term partnership. This is especially true when you want to achieve long-lasting and sustainable results.

That’s why it’s crucial to work with a certified Facebook partner.

They’ll make sure they understand the goals of your business so that they can come up with a strategy tailor-made for you.

Rule Your Kingdom Is a Facebook Marketing Partner

As a certified Facebook Marketing Partner, we are in an excellent position to provide effective and reliable social media marketing strategies to help boost your business. Your target customers are on Facebook waiting for you – and you must know how to engage with them.

For more information on how we can work together, please don’t hesitate to reach out to us.