How Important is Google Maps Advertising?

Let’s get one important thing straight. If you’re a small business primarily catering to a local target audience, then Google Maps advertising is a vital facet of local online marketing that you shouldn’t overlook.

Improved store traffic, more phone calls about your products or services, sign-ups – these are just some of the desirable conversions you can attain with a good Google Maps advertising strategy.

Google Local 3-Pack

When you search for a local product or business on Google, it will show you the top 3 businesses closely related to your search. This is also known as the Google Local 3-pack. To see other similar businesses, you will have to choose the “more results” option.

This is a sample of Google-3 pack for one of Rule Your Kingdom's clients.

Naturally, the businesses included in this 3-pack are getting more exposure.

A person will usually conclude that these businesses are more relevant and credible – which will lead them to visit the store, making a call, and ultimately purchasing from them.

More and more users are utilizing the “businesses near me” queries to aid their local business searches. Thus, for business owners, being included in the 3-pack is an incredibly valuable tool in their Google Maps advertising and digital marketing arsenal. 

Here are the other advantages in ranking on the Google Local 3-Pack.

  • Up to 85% of Google Maps users will visit a business within 24 hours of searching for it on the app. 28% of these searches lead to a purchase.
  • Users make buying decisions primarily based on whether a business is easily searchable online with readily available information such as phone number, store location, operating hours. These details are essential in Google Maps advertising. 
  • Google Maps has a click-to-call feature that users love to use.

Factors in to Consider in Google Maps Advertising

Google Maps search results are primarily based on the users’ location. There are two primary factors that Google uses in ranking your business.

Positive Customer Reviews

To succeed in Google Maps advertising, your business must have several positive customer reviews online – not just in Google Maps – so think social media sites such as Facebook and online review sites such as Yelp, TripAdvisor, etc. 

Having positive customer reviews indicate that your business is credible. People tend to check for online reviews for virtually just about anything.

And when it comes to succeeding online, your reputation can make or break your business.

Credibility encourages customer conversions. On the other hand, negative reviews turn potential customers off and diminish your conversion rating. Mistakes and disagreements are unavoidable. If you receive any negative reviews, do your best to address them as soon as you can.

Prominence and Credibility

As we mentioned above, a credible business fosters more conversions. And the more credible your business is, the higher it will rank in Google Maps advertising listing. 

Several factors can affect your online visibility. Some of these are mentions on social media platforms, citations on local listings and directories specific to your niche or industry, and links from other credible sources.

Paid Advertising vs. Local 3-Pack

Technically, paid ads are what consumers see more prominently in a search engine results page – rather than the local 3-pack. However, it’s not fair to discount getting a spot in the 3-pack entirely.

What are the pros and cons of Google Maps advertising.

If you’re wondering which one you should pursue more, we have to look at the basics of Google Maps advertising and local SEO.

Success in local SEO pertains to organic rankings on Google Maps. This means less advertising money spent. However, organic marketing efforts take a long time before you start seeing any notable results. 

On the other hand, a paid advertising campaign allows you to work on your rankings in less time. Thus essentially, what you’re buying when you choose paid advertising is time.

While paid advertising will cost more out of your marketing budget, you’re guaranteed to see fast results. You can then utilize and tweak to check what Google Maps advertising strategies work best for your business.

That’s not to say getting that spot in the 3-pack is not advantageous.

Naturally, more consumers tend to gravitate towards organic results. Some have even reported that paid ads are not that trustworthy.

At Rule Your Kingdom, we are a Google Partner – which is an accolade we have earned to help our clients succeed in Google Maps advertising.

Here’s How a Facebook Marketing Partner Can Help Your Business

Facebook, the largest social media platform in the world, has started the Facebook Marketing Partner program. This venture helps Facebook’s marketer users get the most out of the platform.

Facebook Marketing partners are carefully vetted by Facebook – not only for their marketing expertise and capabilities but also for a good track record of marketing success.

Only once the marketing agency proves that they hold the highest standard of performance and functionality (such as Rule Your Kingdom) can they earn the esteemed Facebook Marketing Partner badge.

Make the Most Out of Your Social Media Marketing

By employing the services of a certified Facebook Marketing Partner, you can be sure to make the most out of using Facebook to reach your target customers.

Whether it’s for managing your social media campaigns, reaching new potential customers, or improving your analytics, there’s a Facebook partner with the expertise you need.

Types of Facebook Marketing Partners

  • Community Management – Manages business pages and engagement
  • Commerce – Boost online sales with the use of Facebook tools
  • Advertising Technology – Optimizes and customizes your Facebook ad campaigns
  • Small Business Strategies – Utilizes solutions for local businesses
  • Creative Approach – Curate, create, and publish Facebook content
  • Lead Generation Ads – Personalized customer targeting features to reach your target audience
  • Measurement Tactics – Analyzes and tracks the performance of a Facebook business page and its ad campaigns

Here are the benefits you get with working with a Facebook Marketing Partner.

Early Access to Brand New Features

Engage with your target customers on Facebook.

When you work with a Facebook partner, you’re updated on the latest marketing features on Facebook and Instagram (since the former owns the latter.)

Your marketing partner can then make expert recommendations if these new features, formats, or optimizations can benefit your specific Facebook marketing strategy.

Realize Facebook’s Full Marketing Potential

The marketing professional’s expertise in understanding and utilizing the features is the key to realizing Facebook’s full marketing and advertising potential.

And naturally, when you get early access to these brand new features, it puts you away ahead of your competition. This is an edge you can get when you have a Facebook Marketing Partner on your team.

Certified Social Media Experts

Hiring the services of agencies with Facebook Marketing Expert badge means you have certified experts that are working for you. As we mentioned above, Facebook doesn’t just grant anyone this certification.

There are strict requirements before an agency earns the Facebook Marketing Partner badge.

There are particular requirements a marketing professional must follow before they are named a Facebook partner. Some of these requirements are:

  • Consistent and effective use of Facebook marketing tools
  • Proven track record of the value they offer to their clients
  • Sustained growth
  • Blueprint Certification – shows that the marketing partner knows the optimizations and tactics needed to give their clients the most optimum marketing strategy.

An FMP in your corner means you won’t be left in the dark when it comes to the best social media marketing strategies for your brand. You’ll also get expert recommendations on what’s best for your business – from the innovations you need to adapt to the trends you must follow.

A Facebook Marketing Partner Knows What’s Coming Next

When planning your advertising campaign or marketing strategy and allocating the budget for it, it’s vital to presume what the next steps are.

An FMP is always updated about the latest Facebook tools and products. Whatever innovation there is, your Facebook expert can give you a heads up. By having this knowledge, you can plan your advertising budget carefully for new and promising revenue opportunities.

Whether it’s engaging with your target customers in new ways or utilizing a new lead generation approach, you’ll know what’s coming next.

Solid Partnership

Working with a Facebook Marketing Partner is not a mere third-party vendor contract – it’s a long-term partnership. This is especially true when you want to achieve long-lasting and sustainable results.

That’s why it’s crucial to work with a certified Facebook partner.

They’ll make sure they understand the goals of your business so that they can come up with a strategy tailor-made for you.

Rule Your Kingdom Is a Facebook Marketing Partner

As a certified Facebook Marketing Partner, we are in an excellent position to provide effective and reliable social media marketing strategies to help boost your business. Your target customers are on Facebook waiting for you – and you must know how to engage with them.

For more information on how we can work together, please don’t hesitate to reach out to us.

Hiring an Online Marketing Company? Avoid These Pitfalls

When a business owner or company employs the services of an online marketing company, it’s ultimately because they want to grow their business.

Hiring a digital marketing agency is the ideal choice if you want a robust online presence, and yet you don’t have in-house resources. It’s also the sensible option if you wish to a reputable SEO agency to correct the errors your previous SEO specialist did to damage your online presence.

There are numerous reasons and advantages of hiring an online marketing company. However, there are also some pitfalls you should avoid. Whether you’re just starting out in the online marketing venture for your business or your previous online marketing agency did you wrong, here are the common mistakes you should absolutely avoid.

Falling for Sparkly SEO Presentations

This is a huge mistake – and one that very many small business owners easily fall for. When dealing with any online marketing company, they will try their best to make you realize the benefits of working with them.

Don't fall for sparkly SEO presentations. Look for substance.

However, those marketing agencies that often drop a lot of money on their sales pitches usually spend less effort, time, and resources on doing the job they’re meant to do for their clients.

And we understand that’s easy to be enticed by sparkly marketing pitches. However, always take a closer look. Look for substance over style.

What are they really saying? Can they explain their processes to you easily? Or is it all smoke and mirrors designed to lure you into a bad decision?

Every company, no matter what industry they are in, has finite resources. And how a company distributes its resources say a lot about them as a company.

At Rule Your Kingdom, our staff is committed to client services, rather than sales. And a good tip to remember is to pick a company with a team of experts to help you – not a group of salesmen.

Believing Promises That Are Too Good to Be True

This pitfall coincides with the first one we listed above, as it involves smoke and mirrors. If you stumble upon an online marketing company claiming they have a secret tactic or that they can get you to the top quick and fast, run.

In SEO, there’s no secret tactic or instant solutions. It’s a process that requires commitment, expertise, and the right resources to succeed. The difference between a marketing company with successful campaigns and those without is their level of expertise and their commitment to execution.

Don’t believe in promises that seem to good to be true. Chances are, they usually are. Work with an SEO company with a good reputation and proven track record of positive results.

Skimping on an Online Marketing Company

With most things in life, you get what you pay for. In SEO, that’s essentially true. Cheap SEO services use cheap content, paid links, and keyword-stuffed optimizations, also known as black-hat SEO techniques.

Google has implemented strict SEO guidelines. You wouldn’t want to be caught employing these techniques as they may cause irreparable damage to your online presence.

If you’ve found an SEO company but don’t have the budget to hire their services, ask if they offer consulting services instead.

Not Doing Research

You shouldn’t avoid this step when looking for a digital marketing agency. If you’re interested in working with an SEO company, do your research. Read their customer testimonials. Review their case studies. Ask for references. Consult with their current clients.

Check customer reviews of an online marketing company before you work with them.

Getting fantastic SEO results is an ongoing process. One that requires a long, fruitful relationship with SEO companies and their clients. Hiring an online marketing company only to have to leave a year later because you realize you’re not satisfied with their services is bad news.

It can negatively affect your online presence, and it’s time and money consuming, it takes time away from running your company.

Before you sign on with an online marketing agency, do your research.

To make sure you’re picking the right SEO company for you, here are some questions you can ask them:

  • What process will you use to help my business succeed?
  • What is your communication process with clients?
  • Are you a Google certified or Facebook marketing partner?
  • What is your strategy when things are not working according to plan?
  • Can you show me previous websites and companies you’ve worked on?
  • Can I get services tailored to the exact needs of my business?

Digital Marketing Basics: What You Need to Know

Digital marketing basics: one of the newfangled phrases that businessmen using to look smart these days.

Or is there really something to it?

With companies choosing the digital route and focusing on creating a sturdy online presence, we understand why you might as well be thinking of joining the party.

Do you want to begin promoting your business online? Not sure what the digital marketing basics mean? If that’s the case, listen up! In this guide, you’re going to find all the digital marketing basics you need to know about making successful online marketing drive for your business.

Digital Marketing Basics Definition

digital marketing basics

In simplest words, digital marketing means marketing your products and services by means of the internet and digital media as the platform.

Digital marketing is sort of an umbrella term that consists of every modern marketing scheme. We are talking about marketing basics that involve reaching out to the target customers in the course of online marketing (Internet, mobile phones,) along with social media marketing (Facebook, Instagram, Twitter, and such.)

As you can imagine, this is an enormous field and can be quite devastating if you’re new to the area of online marketing. In our complete guide to digital marketing basics, we are going to reveal:

Why Does Your Business Need Digital Marketing?

If you are hesitating to spend in digital marketing, here are a few points to encourage you of the meaning of having an online marketing plan for your business.

Rivalry is using it: Did you know that 77.6% of small business owners use social media in their marketing scheme? From solo entrepreneurs and freelancers to corporations, everybody is using digital marketing to start a brand presence today.

This is possibly because digital marketing basics are quite uncomplicated to take hold of. If you don’t familiarize yourself to the changing times, you stand to lose possible clients.

Cast a wider net: Digital marketing let you to catch the consideration of your prospective clients through an assortment of ways. Such as, Search Engine Optimization (SEO), which we are going to talk about later in this guide, facilitates to attract customers in a pure (unpaid) way.

Alternatively, Pay per Click (PPC) marketing makes use of paid ads to draw the spectators in. By using different advancements you can make a wider audience which can include a major impact on your brand acknowledgment.

digital marketing from a computer

Follow up on your performance effortlessly: Thanks to the effortless available analytics equipment online, you can track how your marketing campaigns are performing real time.

And it’s so different the traditional appearance of marketing, where you had to wait for weeks to conclude what’s working and what’s not!

With digital marketing, you can monitor which feature of your marketing method need tweaking, and make changes for that reason. This gives you a huge control over your marketing campaigns and your financial plan.

Previous to you make your mind up to spend your time and resources in strategizing; it is vital that you recognize the digital marketing basics regarding the various platforms.

An efficient marketing strategy can include a selection of components, with SEO as one of the most powerful among the digital marketing fundamentals.

The Digital Marketing Basics of SEO

So you have fashioned a masterpiece of a website. You have assured it is optimized for mobile phone users too. You paid special thought to the responsiveness of the plan if you do say so yourself.

Now all that’s left is for your objective audience to discover you.

That’s what search engine optimization does.

According to Hubspot, 81% of shoppers carry out online research before making big acquisition.  

When your possible client is looking for a product or service online, she is almost certainly to Google it first.

In order to be located in the middle of millions of search engine results, your website must be optimized for the search engines (Google, Yahoo, Bing, etc.)

Let’s see what optimizing your website means.

Search engine optimization is the procedure of improving the visibility of a website on pure (unpaid) search engine result pages (SERPs).

SEO assures that your website appears within the top results when someone enters the targeted keyword(s) in the search bar.

This image completely illustrates the major elements of a winning SEO strategy.

How Does SEO Work?

Locate the right keywords: Research your industry and come across the keywords that classify your business. The keywords you target decide how Google rank your website and how much traffic you take in.

Use keywords in Title tags, Meta descriptions, and Heading tags: Title tags are the name of a web page. When you start an internet browser, the text you see on top of the dialog box is the Title tag. These are the links that appears in search engines. It’s the hyperlink that individuals click.

If you desire an ideal preview so the title doesn’t get cut off in the search results, maintain these tags less than 65-70 characters. Furthermore, keep away from using stop words like a, the, and, if, then, an, to, etc. in the Title tags.

Meta descriptions are the 2-3 line descriptions under the title you notice when you Google something. It is a short account of a business/brand which makes it easier for the possible clients to swiftly skim through every search results.

You are approved a maximum of 155 characters to depict your web page, and it is optional to use at least one keyword for that page.

Heading digital marketing example these are most likely the most careful details we will share with you in our digital marketing basics guide, but they are necessary to efficient on-page SEO. 

Comprise keywords in your website content and blog posts: As we said previously, search engines use keywords to recognize the significance of a web page. Use your significant keywords and their combinations in every part of content you issue on your website.

But be cautious of keyword stuffing because a) it looks spammy, and b) Google WILL find you and punish your website.

The SEO Process From SEO Experts

The goal of search engine optimization, according to SEO experts, is to include the search engine spiders not only find your site and pages but also in particular rank the page significance so that it appears at the top of the search engine results. The method of optimization is not a one-time process but requires preservation, tuning, and constant testing and monitoring.

The following is a broad four-step process given by SEO experts for an approach for search engine optimization. Use this as your top-level list.

Step 1: Target Market Business Examination

Website analysis. Analysis of Meta sets/keywords, visible text and code to determine how well you are placed for search engines. For instance, how much code do you have on a page compared to text?

Competitive analysis. Examination of content keywords and present engine rank­ings of competitive websites to determine an effective engine positioning strategy. Pick the top five results in the Google listing results to begin this process. Expand as necessary. Use tools such as and

SEO experts working on SEO

Initial keyword Nomination Development of a prioritized list of targeted search terms connected to your customer base and market part. Begin with this: What would you type into a search engine to locate your business website or page? Afterwards, ask your clients!

Step 2: Keyword Research and Development

Keyword analysis. From suggestion, identify a targeted directory of key­words and phrases. Review reasonable lists and other relevant industry sources. Use your preliminary list to establish a suggestive number of current search engine queries and how many websites are competing for every key­word.

Prioritize keywords and phrases, plurals, singulars and misspellings. According to SEO experts, if search users commonly misspell a keyword, you should identify and use it. Please note that Google might try to right the term when searching, so utilize this with care.

Baseline Ranking Evaluation. You must understand where you are now in order to perfectly measure your future rankings. Keep a straightforward Excel sheet to begin the procedure. Confirm weekly to start. As you get comfier, confirm every 30 to 45 days. You should notice improvements in website traffic, the main indicator of progress for your keywords. Some optimizers might say that rankings are dead. Yes, traffic and conversions are more significant, but we use rankings as a gauge.

Goals and Objectives. Clearly explain your objectives in advance so you can really measure your ROI from any programs you put into practice. Start effortless, but don’t skip this step.

Example: You may choose to increase website traffic from an existing baseline of 100 guests a day to 200 guests over the next 30 days. Or you may want to progress your current exchange rate of one per cent to two in a specified phase. You may begin with top-level, aggregate numbers, but you have to drill down into specific pages that can progress products, services, and business sales.

Step 3: Content Optimization and Submission

Produce page titles. Keyword-based titles help set up page theme and route for your keywords.

Generate Meta tags. Meta description tags can manipulate click-throughs but aren’t directly used for rankings. (Google does not use the keyword tags any­more.)

Position strategic search phrases on pages. Put together selected keywords into the website source code and existing content on selected pages. Ensure to apply a recommended guideline of one to three keywords/phrases for each content page and add supplementary pages to complete the listing. Make sure that associated words are used as a natural addition of your keywords.

It aids the search engines promptly determine what the page is about. A usual approach to this works best. In the past, 100 to 300 words on a page were suggested. Lots of tests show that pages with 800 to 2,000 words can do well against shorter ones. In the end, the users, the market, content and links will decide on the popularity and ranking information.

Increase new sitemaps for Google and Bing. Make it easier for search engines to file your website. Generate both XML and HTML versions. An HTML version is an initial step. XML sitemaps can simply be submitted via Google and Bing webmaster tools.

Agree to a website to directories (limited use). Qualified search marketers do not submit the URL to the key search engines, but it’s probable to do so. An improved and faster way is to get links back to your site of course.

The SEO Process

Links get the site indexed by search engines. Yet, you should submit URL to directories such as Yahoo! (paid), (paid) and DMOZ (free). Several may prefer to include AdSense ( scripts on a new site to obtain their Google Media bot to visit. It may likely get your pages indexed faster.

Step 4: Continuous Testing and Measuring

Test and measure. Analyze search engine rankings and web traffic to establish the efficiency of the programs you’ve implemented, together with assessment of individual keyword presentation. Examine the results of changes, and keep changes documented in an Excel spreadsheet, or anything you’re at ease with.

Maintenance. In progress addition and modification of keywords and website content are essential to constantly progress search engine rankings so development doesn’t stall or decline from being overlooked. You also want to review your link approach, seek some guidance from SEO experts, and make sure that you’re inbound and outbound links are applicable to your business.

A blog can offer you the essential structure and ease of content count that you need. Your hosting company can usually assist you with the setup/fitting of a blog.

What to Ask Local SEO Experts

When you are managing and operating a small, local business, you mostly depend on foot traffic and word-of-mouth to generate sales. However, in today’s digital world, it’s high time you consider working with local SEO experts to impact the success of your business.

As a business owner, you may have already heard the term “search engine optimization” as an effective online marketing strategy. Local SEO is a subset of that.

Working with Local SEO Experts

Up to 30% of Google searches are local – and the number keeps growing. A local search entails users specifying certain geographical limitations to search through a list of local company listings on the web.

30% of Google searches are local.

Thus, employing the services of local SEO experts is a massive driving force to attract potential customers. 

Generally, the process will take time to customize an excellent local SEO strategy for your business. Since SEO is a long-term process and investment, that’s not surprising.

It still drives a critical point across, which is: Only work with local SEO experts who are qualified and experienced to give you favorable results.

We’ve compiled some helpful questions you can ask local SEO professionals so that you can understand the process better.

What is your process?

A professional SEO agency should be able to explain their process to their clients in layman’s terms. Local SEO entails a multitude of approaches and technical methods. Some of these techniques tend to be more applicable and practical to a particular type of business than others.

You need to gauge and have a better understanding of how an agency performs its day-to-day operations. A quality SEO company will be fully transparent about what they will do to improve their clients’ rankings.

Of course, you don’t have to know the extent of the technical and analytical side of it. However, if an SEO agency is hesitant to share their methods with you, this may be a red flag.

A good follow-up question to this is how you, as a client, will be involved in the process.

Naturally, the answer to this question will be different for every situation. By asking this question, you can pick up on how collaborative and transparent an SEO agency is.

Other essential details to know when you ask this question is the length of the campaign, the project requirements, a realistic timeline when you can see positive results, etc.

What are your experiences with other companies?

You need to know how the skills and methods of a local SEO agency will meet your needs. By asking about their previous experiences with other companies, especially businesses in a similar field as you yours, you’ll be more at ease working with them.

For instance, you’re a plumbing company. An SEO agency with experience working with trade and home improvement service providers will be more familiar with your type of market and everything that pertains to it.

Ask for websites or referrals from your SEO agency. If they are hesitant to show you any of these, keep looking for real, local SEO experts.

Have you done SEO for local businesses?

If you want your small, local business to succeed in a metropolitan area, local SEO is indispensable. Obviously, you want to work with an SEO agency that has useful and relevant experience. Inquire about what results they got with local SEO for previous clients who are also small business owners.

How do you communicate with your clients?

Local SEO professionals are hard to come by, unless you know where to look.

There are three essential things you need to know about once you start your local SEO partnership with an SEO agency:

  • Who will you be in contact with?
  • How often will you be updated?
  • How will you communicate?

 If they give you suitable answers and can share a dependable task management system and schedule, then that’s an excellent sign.

What do you need to know about my company?

While local SEO professionals are the experts in their field, you are the expert in yours. Thus, for the SEO specialists to properly market and promote your business, they need to know what to tell potential customers about you.

Ask the SEO specialists for the extent of your part in coming up with the SEO strategy for your business. SEO companies will usually have a standard procedure in collecting the required information to get your ad campaign started.

The Lowdown on SEO from SEO Specialists

For beginners–and even SEO specialists–to SEO, the terms organic traffic, paid traffic, direct traffic can be difficult but they don’t have to be.

What is Organic Traffic?

SEO Specialists

Organic traffic is the term used to describe visits to a website coming from a search engine’s organic results and not paid ads. According to SEO specialists, organic traffic is vital because it is targeted. Users visiting your website from a search engine’s organic results have a very specific intent and if you can give them a solution or answer to their question, they are more likely to change.

The difference between organic search traffic to paid search traffic is organic traffic is free while paid search traffic is paid for. With paid traffic, you pay the search engine every time an individual clicks on your ad (Pay Per Click) from listings and visits your website.

Individuals typing a query in a search engine have a very specific reason and if you can direct them with a solution or answer to their question, you will possibly gain a new customer, email subscriber or follower.

In addition to the above information, organic traffic is important because it boosts website trust and this has a number of additional benefits.

Google Ads AdWords app icon on smartphone screen and laptop.

Users trust Google and websites that rank in the top positions of Google organically are trusted by users. Meaning that it is more likely to convert an organic visitor than a visitor coming from Facebook or other platforms.

Best Ways to Increase Organic Search Traffic

The best way to increase organic traffic and get more visits from search engines is to follow tested white hat SEO practices.

SEO stands for Search Engine Optimization and it is the guise to follow to optimize your website so that it can gain a higher rank in the search engine result pages (SERPS).

There are more than 255 Google ranking factors but according to SEO specialists, the most important are:

1 – Publish information that users want to read

One of the factors of users using a search engine to look for information is that they have a very specific reason.

Your job is to satisfy their intent by giving them the right kind of information.

To do that you need to do your keyword research and find out which keywords to target with your content.

In order for a page to have any chances of ranking organically in search engines, it has to target a specific keyword or topic.

Pages targeting several keywords or no keywords at all, are lesser to receive any organic traffic.

2 – Include Relevant Keywords

The page title is one of the most critical SEO factors. The title is used by search engines to get an idea of what a page is all about and it is mostly shown in the search results.

The best page title includes search terms users can figure out and is interesting to make users click on it and visit your website.

Optimize your page titles.

3 – Get Links from Other Websites

Backlinks from other relevant websites (that don’t carry the no-follow attribute) act as ‘votes of trust’ and this the organic rankings of a website much better.

In the SEO world, SEO specialists know this as off-page SEO.

4 – Create easy to use websites

Website usability is both a direct and an indirect SEO factor. You need to develop websites that load fast, are mobile-friendly and free of technical SEO errors.

Failure to do so will minimize your chances of getting organic traffic from any search engines.

5 Ways to Enhance SEO For Local Businesses

Small businesses operate on a more concentrated and regional level. As opposed to search engine optimization on a national level, SEO for local businesses pays more attention to ranking in searches in a specified location.

This strategy relies on promoting your brands, products, and services to regional targets and leads.

Optimizing SEO for local businesses will yield higher website traffic, conversions, and leads. This approach targets your local base of customers.

A more focused targeting strategy is an effective way to put you at the forefront of your competitions.

Focus on a more local SEO strategy for your business

It helps you compete using more effective methods against more prominent, national brands, which, quite frankly, have unlimited marketing funds to spend.

By focusing on a more local-SEO for businesses, you have better chances of neutralizing more prominent brands that use more brand recognition, rather than place importance on propositions to pull in traffic and conversions.

SEO for Local Businesses Tip: Go Local

Here are five ways you can utilize SEO for local businesses.

Create a Google My Business Account

Signing up for and claiming a Google My Business account is easy.  This launches your existence on Google, which is the biggest search engine today. Claiming your Google My Business account means when people search for your industry, you’ll also show up on Google Maps.

Aside from appearing on Google’s search results, you’ll also be deemed a legitimate business entity, once Google authenticates your business.

Claiming your Google My Business account is one thing; another essential thing to remember is to optimize it.

  • Verify your business listing
  • Make sure all information about your business is accurate
  • Upload your logo
  • Include your business hours, acceptable modes of payment, accepted insurance, a list of the products and services you offer
  • Include well-shot photos
  • Respond to customer reviews – whether negative or positive
  • Create useful content on a consistent schedule

Attract Positive Reviews From Satisfied Customers

More and more customers rely on reviews and testimonials just as much as they would personal recommendations. Google strongly recommend asking your customers for reviews.

Ask your customers to post their positive experience with your business online.

Getting your customers to share their positive experience doing business with you on the web will significantly help your online web reputation.

Ask your customers to leave online reviews for you. You can help make this happen by doing the following:

  • Asking for a review in person after your transaction with them.
  • Sending customers a post-purchase message via text or email asking them to leave a review
  • Posting responses to your existing customer reviews and addressing any complaints

Writing Content Influenced By Local Events and Stories

One highly effective SEO for local businesses strategy is creating content that relates to local issues. These local issues are what your local customers are drawn to.

Write about local activities, stories, or events – anything that directly relates to your local clientele. You can even create videos about local causes or charities that your organization supports.

Additionally, if you’re a business with different branches around the country, dedicate a location-specific page on your site. Each of these pages should have good-quality content.

For example, you’re a restaurant owner with different branches in your home state, create one page for each of your restaurant branch. Highlight localized content on each of these location-specific pages.

Mobile-Friendly Website

Everyone has a mobile phone. And according to recent marketing studies, mobile searches are outranking desktop ones.

An SEO for local businesses strategy that should be utilized is getting your website to be mobile-friendly.

Make sure that the mobile version of your site loads quickly. If a customer has to wait more than three seconds for your website to load on their phones, chances are they’ll close out of it and move on to the next site.

In terms of design, use fonts that are easier to read. Avoid using excessive images and baseless content. Share information that you know is going to be relevant to your readers.

Focus on Local Keywords

Writing good-quality content goes hand-in-hand with using relevant local keywords. Utilize tools such as Google’s Keyword Planner to know what common keywords are based on your location.

SEO for local businesses also use region-specific hotspots, tourist sites, or landmarks in the copy. For example, you have a local restaurant in downtown Austin. You can include references such as “dining by the State Capitol” or Capitol-area restaurant.”

Are Local SEO Services Right for Me?

The internet has increased our reach. While sitting at any location, you can find businesses and retailers anywhere in the world, and hopefully connect with them easily. Local SEO services are especially important for any business that relies on business in real life. If you have a storefront or a service-based business that only serves a specific area, then what are you doing online if you don’t optimize your local SEO? The answer is – you’re only doing a fraction of the business you could be doing.

What do local SEO services do?

Local SEO services make it easy for people in your area to find your business, and then shop there! Whether you stand out as a unique business or your market is crowded with competitors, it won’t matter how good your services are if people can’t find you online, and then connect with you offline, too! If you have a storefront or a business that relies on interactions in real life, local SEO is critical to the life of your business. It’s as important as the storefront on your brick-and-mortar location.

It won’t do any good for people in other cities to find you, if you can’t service the people in those cities. And if your business can deliver to other areas, or if you ship your products across multiple locations, you still want people in your area to find you easily and quickly. This is especially helpful if you do a lot of offline marketing. Your local SEO services should make it easy for your business to stand out in the areas where your customers live.

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Local SEO services should help you increase your reach to new markets, strengthen your exposure to the customers you already have or ones you’ve engaged with in the past, and help you manage your online reputation. They serve to basically act like your online local PR company, making it easy for you to always put your best face forward.

Local vs. National SEO

Local SEO services should be doing location-specific things to build your presence within your neighbors. It’s not easy to get in front of the people in your community, but if you’re paying for these services, they should know what to do in order to make it happen.

Google My Business

Local SEO services focus in on what makes you special in your market.
Focus in on what makes you special in your market.

One of the top priorities for local SEO is your Google My Business page. Of course, Google wants users to stay on their own site longer – they built the rules for how optimization works – so Google prioritizes and really boosts local companies who make who the most use of their Google Business page.

Local Website Optimization

One of the other top ways that local SEO services optimize your website itself is to make sure that there are local topics and local addresses listed on your site. Your SEO services should make sure that your city name is listed everywhere needed on your site, as well as that your site includes specific local content. Blogs, local reviews, local influencers, and insider tips about your city can make your site a go-to source for your local industry.

Larger Than Local

While your SEO service should never push you to change your business model – they should always adapt their strategy to the way your business operates – they may suggest that you begin to increase your reach online in new and different ways. Ask your SEO services company about guest blogging, appearances and promotions at live events, targeted social media advertising, inbound linking from other local sources, and managing your online reviews. While not directly related to getting people onto your website, these tactics can go a long way to expanding your business’ reach and getting you in front of more potential clients in your local market.

In Summary

Local SEO is crucial to your business' online life.
SEO is crucial to your business’ online life.

So, are local SEO services right for you? It depends on what type of business you operate, the competitiveness of your industry, and your business’ growth strategy. But, no matter where you live or what the competition is like in your area for your industry, local SEO is sure to establish your company as a central figure in the community. Whether you want to become known as an authority or draw together a huge surge of potential customers and influencers, you should be considering local SEO as an integral part of your marketing strategy.