The Lowdown on SEO from SEO Specialists

For beginners–and even SEO specialists–to SEO, the terms organic traffic, paid traffic, direct traffic can be difficult but they don’t have to be.

What is Organic Traffic?

SEO Specialists

Organic traffic is the term used to describe visits to a website coming from a search engine’s organic results and not paid ads. According to SEO specialists, organic traffic is vital because it is targeted. Users visiting your website from a search engine’s organic results have a very specific intent and if you can give them a solution or answer to their question, they are more likely to change.

The difference between organic search traffic to paid search traffic is organic traffic is free while paid search traffic is paid for. With paid traffic, you pay the search engine every time an individual clicks on your ad (Pay Per Click) from listings and visits your website.

Individuals typing a query in a search engine have a very specific reason and if you can direct them with a solution or answer to their question, you will possibly gain a new customer, email subscriber or follower.

In addition to the above information, organic traffic is important because it boosts website trust and this has a number of additional benefits.

Google Ads AdWords app icon on smartphone screen and laptop.

Users trust Google and websites that rank in the top positions of Google organically are trusted by users. Meaning that it is more likely to convert an organic visitor than a visitor coming from Facebook or other platforms.

Best Ways to Increase Organic Search Traffic

The best way to increase organic traffic and get more visits from search engines is to follow tested white hat SEO practices.

SEO stands for Search Engine Optimization and it is the guise to follow to optimize your website so that it can gain a higher rank in the search engine result pages (SERPS).

There are more than 255 Google ranking factors but according to SEO specialists, the most important are:

1 – Publish information that users want to read

One of the factors of users using a search engine to look for information is that they have a very specific reason.

Your job is to satisfy their intent by giving them the right kind of information.

To do that you need to do your keyword research and find out which keywords to target with your content.

In order for a page to have any chances of ranking organically in search engines, it has to target a specific keyword or topic.

Pages targeting several keywords or no keywords at all, are lesser to receive any organic traffic.

2 – Include Relevant Keywords

The page title is one of the most critical SEO factors. The title is used by search engines to get an idea of what a page is all about and it is mostly shown in the search results.

The best page title includes search terms users can figure out and is interesting to make users click on it and visit your website.

Optimize your page titles.

3 – Get Links from Other Websites

Backlinks from other relevant websites (that don’t carry the no-follow attribute) act as ‘votes of trust’ and this the organic rankings of a website much better.

In the SEO world, SEO specialists know this as off-page SEO.

4 – Create easy to use websites

Website usability is both a direct and an indirect SEO factor. You need to develop websites that load fast, are mobile-friendly and free of technical SEO errors.

Failure to do so will minimize your chances of getting organic traffic from any search engines.

5 Ways to Enhance SEO For Local Businesses

Small businesses operate on a more concentrated and regional level. As opposed to search engine optimization on a national level, SEO for local businesses pays more attention to ranking in searches in a specified location.

This strategy relies on promoting your brands, products, and services to regional targets and leads.

Optimizing SEO for local businesses will yield higher website traffic, conversions, and leads. This approach targets your local base of customers.

A more focused targeting strategy is an effective way to put you at the forefront of your competitions.

Focus on a more local SEO strategy for your business

It helps you compete using more effective methods against more prominent, national brands, which, quite frankly, have unlimited marketing funds to spend.

By focusing on a more local-SEO for businesses, you have better chances of neutralizing more prominent brands that use more brand recognition, rather than place importance on propositions to pull in traffic and conversions.

SEO for Local Businesses Tip: Go Local

Here are five ways you can utilize SEO for local businesses.

Create a Google My Business Account

Signing up for and claiming a Google My Business account is easy.  This launches your existence on Google, which is the biggest search engine today. Claiming your Google My Business account means when people search for your industry, you’ll also show up on Google Maps.

Aside from appearing on Google’s search results, you’ll also be deemed a legitimate business entity, once Google authenticates your business.

Claiming your Google My Business account is one thing; another essential thing to remember is to optimize it.

  • Verify your business listing
  • Make sure all information about your business is accurate
  • Upload your logo
  • Include your business hours, acceptable modes of payment, accepted insurance, a list of the products and services you offer
  • Include well-shot photos
  • Respond to customer reviews – whether negative or positive
  • Create useful content on a consistent schedule

Attract Positive Reviews From Satisfied Customers

More and more customers rely on reviews and testimonials just as much as they would personal recommendations. Google strongly recommend asking your customers for reviews.

Ask your customers to post their positive experience with your business online.

Getting your customers to share their positive experience doing business with you on the web will significantly help your online web reputation.

Ask your customers to leave online reviews for you. You can help make this happen by doing the following:

  • Asking for a review in person after your transaction with them.
  • Sending customers a post-purchase message via text or email asking them to leave a review
  • Posting responses to your existing customer reviews and addressing any complaints

Writing Content Influenced By Local Events and Stories

One highly effective SEO for local businesses strategy is creating content that relates to local issues. These local issues are what your local customers are drawn to.

Write about local activities, stories, or events – anything that directly relates to your local clientele. You can even create videos about local causes or charities that your organization supports.

Additionally, if you’re a business with different branches around the country, dedicate a location-specific page on your site. Each of these pages should have good-quality content.

For example, you’re a restaurant owner with different branches in your home state, create one page for each of your restaurant branch. Highlight localized content on each of these location-specific pages.

Mobile-Friendly Website

Everyone has a mobile phone. And according to recent marketing studies, mobile searches are outranking desktop ones.

An SEO for local businesses strategy that should be utilized is getting your website to be mobile-friendly.

Make sure that the mobile version of your site loads quickly. If a customer has to wait more than three seconds for your website to load on their phones, chances are they’ll close out of it and move on to the next site.

In terms of design, use fonts that are easier to read. Avoid using excessive images and baseless content. Share information that you know is going to be relevant to your readers.

Focus on Local Keywords

Writing good-quality content goes hand-in-hand with using relevant local keywords. Utilize tools such as Google’s Keyword Planner to know what common keywords are based on your location.

SEO for local businesses also use region-specific hotspots, tourist sites, or landmarks in the copy. For example, you have a local restaurant in downtown Austin. You can include references such as “dining by the State Capitol” or Capitol-area restaurant.”

Are Local SEO Services Right for Me?

The internet has increased our reach. While sitting at any location, you can find businesses and retailers anywhere in the world, and hopefully connect with them easily. Local SEO services are especially important for any business that relies on business in real life. If you have a storefront or a service-based business that only serves a specific area, then what are you doing online if you don’t optimize your local SEO? The answer is – you’re only doing a fraction of the business you could be doing.

What do local SEO services do?

Local SEO services make it easy for people in your area to find your business, and then shop there! Whether you stand out as a unique business or your market is crowded with competitors, it won’t matter how good your services are if people can’t find you online, and then connect with you offline, too! If you have a storefront or a business that relies on interactions in real life, local SEO is critical to the life of your business. It’s as important as the storefront on your brick-and-mortar location.

It won’t do any good for people in other cities to find you, if you can’t service the people in those cities. And if your business can deliver to other areas, or if you ship your products across multiple locations, you still want people in your area to find you easily and quickly. This is especially helpful if you do a lot of offline marketing. Your local SEO services should make it easy for your business to stand out in the areas where your customers live.

Annie Gorman review - Rule Your Kingdom

Local SEO services should help you increase your reach to new markets, strengthen your exposure to the customers you already have or ones you’ve engaged with in the past, and help you manage your online reputation. They serve to basically act like your online local PR company, making it easy for you to always put your best face forward.

Local vs. National SEO

Local SEO services should be doing location-specific things to build your presence within your neighbors. It’s not easy to get in front of the people in your community, but if you’re paying for these services, they should know what to do in order to make it happen.

Google My Business

Local SEO services focus in on what makes you special in your market.
Focus in on what makes you special in your market.

One of the top priorities for local SEO is your Google My Business page. Of course, Google wants users to stay on their own site longer – they built the rules for how optimization works – so Google prioritizes and really boosts local companies who make who the most use of their Google Business page.

Local Website Optimization

One of the other top ways that local SEO services optimize your website itself is to make sure that there are local topics and local addresses listed on your site. Your SEO services should make sure that your city name is listed everywhere needed on your site, as well as that your site includes specific local content. Blogs, local reviews, local influencers, and insider tips about your city can make your site a go-to source for your local industry.

Larger Than Local

While your SEO service should never push you to change your business model – they should always adapt their strategy to the way your business operates – they may suggest that you begin to increase your reach online in new and different ways. Ask your SEO services company about guest blogging, appearances and promotions at live events, targeted social media advertising, inbound linking from other local sources, and managing your online reviews. While not directly related to getting people onto your website, these tactics can go a long way to expanding your business’ reach and getting you in front of more potential clients in your local market.

In Summary

Local SEO is crucial to your business' online life.
SEO is crucial to your business’ online life.

So, are local SEO services right for you? It depends on what type of business you operate, the competitiveness of your industry, and your business’ growth strategy. But, no matter where you live or what the competition is like in your area for your industry, local SEO is sure to establish your company as a central figure in the community. Whether you want to become known as an authority or draw together a huge surge of potential customers and influencers, you should be considering local SEO as an integral part of your marketing strategy.

4 Effective Restaurant SEO Tips

Your restaurant is superbly set up and decorated. It’s in a nice location. You serve delectable fare. You give good service. But after all the work you put into it, you can’t seem to get new customers walking through your doors.

It may be because they aren’t finding you in the first few pages of online results when they type in “local restaurants.” This is when you need a reliable SEO provider for your restaurant business!

SEO stands for search engine optimization. It is a digital marketing aspect that businesses utilize to gain visibility online. In today’s post, we’ll discuss how you SEO can work for your restaurant business and bring you many new patrons.

This is just a primer on what SEO is. Since every business has different needs, circumstances, and specific goals, yours may require a set of SEO strategies different from another.

To learn how to improve your online search ranking, it’s best to consult directly with an SEO provider to discuss your needs and goals.

Tried-and-Tested Restaurant SEO Strategies

There are tried-and-tested SEO fundamentals that will lead you to SEO success. However, achieving success takes time. Don’t listen to any SEO provider who promises you “fast and quick results.”

If you employ short-term tactics to cheat the system, then the success you gain from it may also be fleeting. Eventually, search engines will catch up on these dishonest tactics and may even penalize your website.

Here are the long-term SEO strategies we highly recommend for your restaurant business.

It’s All About the Customers

Whatever industry you’re in, the main focus should always be on the customers – whether they’re potential or existing ones. This fact is especially true for a restaurant business. An experienced SEO provider will always say that it’s an effective strategy to give your clients a pleasant experience. This extends to when they visit your website.

When you create a restaurant website, you’re also creating an experience for your target market. Google and other search engine companies aim to filter through all internet content and give the users the most relevant results to their search queries.

Restaurant owners must engage with customers on social media

Thus, as you initiate your SEO efforts, go into the mindset that your website should cater to the needs of your customers. Your website exists for your customers, not for Google or any other search engines.

Go Local

Every potential customer is just around the corner. Focus on your local community first; that’s where most of your patrons come from. By catering to target customers in your locale, your local popularity will only grow outwards – drawing more people in.

A restaurant SEO provider will suggest that you should target a smaller niche first. Eventually, you can expand to a broader audience. This is an effective restaurant SEO strategy – rather than casting a wide net initially then discovering you have big holes in it.

Here are the basics of developing a local SEO strategy for your business.

  • Determine your restaurant’s geographical reach. Don’t include areas or zip codes that are outside your radius.
  • Avoid using generic keyword terms. Use targeted keywords that are specific to your audience.
  • Dedicate a location-specific webpage.

If you want to jumpstart your restaurant SEO efforts, we can help you.

What Is Your Brand?

As we mentioned above, search engine companies aim to offer the best, most relevant content to their users. When someone types a query on a search engine, the information they get must be relevant and from a trusted source.

Thus, search engine companies like Google must know that your restaurant branding is trustworthy before it moves you to the top of search results.


SEO is not just an online marketing tactic. It’s part of your overall marketing and branding strategy. The more your brand is known and trusted, the better your online rankings will be. And you can achieve this by first and foremost, offering excellent service. Customers tend to share good (and bad) experiences they’ve had through social media or review sites.

Everyone’s Online

Customers love sharing their experiences with businesses online

A recent study revealed that over 80 percent of consumers go through online reviews for local businesses before they engage with them. The battle for acquiring good reviews, decorating your place for it to be “Instagrammable,” and engaging with customers on social media are ever present in the restaurant scene.

Thus, apart from offering good service at your physical store, you must provide the same excellent customer experience online.

How to Build Your Construction Business’ Online Success

In today’s digitized world, one of the goals for many business owners is to adapt to modern ways to reach and attract potential new customers as well as retain current ones. This fact is especially true for construction businesses. Thus, many have sought internet marketing firms to help boost their company’s sales.

One of the most effective ways to thrive online – for any business – is to utilize digital marketing strategies, and one of these strategies is search engine optimization (SEO).

Want to transform your construction company’s website into an instrumental tool that helps increase your revenues? In today’s post, we’ll share some invaluable tips to prepare your construction company’s website for the digital world.

For those who are not familiar with SEO, it’s the process of developing web pages to make them more visible in SERPs or search engine results pages. And internet marketing firms would perhaps agree that it’s an essential internet marketing strategy of today.

Going Digital

Everyone has gone digital, and that involves consumers. And we have certainly been enjoying the benefits of it. With entertainment and media companies such as YouTube and Netflix, the chance for traditional advertisements to be seen by people is slowly disappearing.

Searching for a carpenter online

These days, people are more inclined to connect with brands or companies, where? You guess it: online. In fact, over 6.5 million searches are going on daily all around the world. And 80 percent of these result in a sale or conversion.

Consumers have willfully ignored old-school and traditional advertising schemes. This consumer behavior has negatively impacted the success of ads through traditional mediums: print media, radio, and TV. However, depending on the nature of your industry as well as your target demographic, traditional marketing tactics can still be advantageous.

Still, it’s going to be in your construction company’s best interest if you take the necessary steps to adapt to SEO and digital marketing. From finding the right keywords (keyword research) your website needs to use to how to write it (content marketing) to attract consumers effectively, SEO can be a complex and time-consuming undertaking. Don’t be discouraged! There are many internet marketing firms available to help you. And how do you find them? Through an online search.

How Can Your Construction Company Utilize SEO?

Finding a contractor online

Here are some fundamental tips to help you get started.

Understand Your Target Customer

Any marketing campaign – whether it’s traditional or digital – starts with knowing who your target audience is. However, you need to delve deeper into that. As a business, you’ll need to understand your target customer’s background, interests, etc. And you can obtain these data by conducting a buyer persona exercise, which can give you an insight into your customers that you wouldn’t have thought of – and that would ultimately help boost your revenue. A great deal of research is conducted to perform this exercise successfully. Start with your current customers. Use them as a benchmark as you create your buyer personas.

Secure Your Google and Bing Listings

Google My Business and Bing Places are online avenues you wouldn’t want to ignore. They are critical to SEO, especially for local construction companies. In a separate post, we’ll discuss how to utilize Google My Business and Bing Listings more, so stay tuned for that.

The important thing you need to know is Google My Business is an enormous help for local businesses to be found through a Google search and on Google Maps. It’s a free tool that allows you to manage your listing.

Crawling Your Webpages

This step is going to be handled by internet marketing firms. However, so you can get an idea of what the concept behind web crawling is, we’ll share the basics with you. Google, Bing, Yahoo, and other internet search engine companies use this practice to gather any kinds of information. They view a full webpage then index it. They use tools that can go through each website that can collect as much information they need.

Devising a Content Strategy

This step refers to producing useful and informative content, publishing it on your site, and disseminating it to your audience. People go online to search for information – whether it’s in a general sense or a particular product or service they need. Your website’s content is you attract visitors and retain them.

Therefore, you need a strong and effective content strategy in place. Good internet marketing firms should provide you with a content marketing plan that is suited for your construction business. Since content marketing is a whole separate approach, we’ll tackle more of that in a separate blog post.

In the meantime, please refer to our search engine optimization services. To learn more about how your construction business can succeed online, get in touch with us today.

4 SEO Tips for Clinics

To secure success for your clinic’s website, search engine optimization is a crucial step. Compared to 20 years ago, the way patients find healthcare providers has completely changed. Nowadays, the search all starts online. In fact, eight out of ten patients do an online search for local clinics before calling and making an appointment. Thus, healthcare facilities should work with an SEO company to help with their online standing.

Your clinic’s online presence will determine the success of your practice. And you’re missing out if you don’t take the necessary steps to make sure that your website is seen by potential patients online. SEO is critical in getting people to visit your site and into your clinic.

In today’s post, we’ll list down helpful search engine optimization tips to implement the best practices on your clinic’s website.

Utilize Video Marketing

A YouTube channel for your clinic is a fantastic way to enhance the content of your site. This method can also add appeal and value to your user experience. As a healthcare provider, the useful information you can provide to potential and current patients is nearly limitless. With an online video channel. Not only will you provide helpful information, but your videos will also be cataloged on YouTube, which can help your online rankings. YouTube is a great way to bring traffic to your website.

Harness the Power of Social Media

Always monitor social media channels and forums specific to the healthcare field. If you see a discussion that is popular and is continually being brought up, make sure to integrate these topics in your website’s blog and main content. This idea is also a great way to conduct keyword research.

Be sure to monitor social media platforms and forums specific to the medical field. If you see a topic of discussion that continually seems to be trending, incorporate this conversation topic in your site’s content and blog. This is an excellent way to do keyword research.

Keeping up to date with these conversational trends on the web will undoubtedly boost your site’s online presence in multiple ways. Talking about a popular topic or answering a trending question will improve your ranking for that particular key phrase.

Additionally, by offering an answer to a question everyone is asking on social platforms, you’re working towards gaining authority in that field. If you’ve hired an SEO company, they may even monitor these trends for you. However, as an owner of a health practice, you should keep an ear out for these conversations as you’ll be more familiar with them than anyone else. Harnessing the power of social media can help you increase your online presence and establish you as a thought leader in the field. 

Don’t Use Huge Images

Uploading big and high-resolution pictures onto your website may drastically slow down your website’s loading speed; and in turn, hurt your SEO efforts. A slow-loading site negatively affects user experience; users don’t like it when they have to wait forever for a website to load. A reputable SEO company will know better than to use big and high-resolution images. 

Make sure that the pictures throughout your site are mobile-friendly (compatible to view in various devices), have the right aspect ratio, have good quality, and have good resolution. A tool called Pingdom will help check all the images on your website to see if any of them are slowing down your loading speed.

Pay Attention to Your Meta Description

It’s a common belief among SEO companies in the digital marketing field not to factor meta descriptions into their SEO efforts. They think that Google doesn’t take meta descriptions into account, so they just throw in some language in the meta description field of their webpage and move on. This is a poor judgment; avoid this mistake for your clinic’s site.

Meta descriptions are essential. It’s the field where you can include a strong call-to-action prompt, enticing readers to click on your site using powerful, persuasive language. Take this excellent opportunity to come up with a creative and original meta description and watch the clicks and site visits roll in.

Final Thoughts

SEO is not just for e-commerce websites (sites that involve buying or selling products online.) SEO can help you attract potential patients searching for local clinics online. They turn to the internet in droves to choose which local clinic to visit. Utilize this opportunity by working with a trusted SEO company. Contact us to know how you can get started.