Whether you are a brand new medical practice, a small clinic, or part of an extensive healthcare system, partnering with a healthcare SEO agency is more vital than ever.
The rise of the internet has paved the way for the significant shift towards leveraging local SEO for doctors and healthcare professionals.
Reach Your Target Patients with Strategic SEO for Doctors and Medical Practices
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In years past, you need traditional marketing such as word-of-mouth referrals to get new patients in the door. Today, for your practice to have a fighting chance to stay ahead of the competition, you need a custom medical website design and an established online reputation.
This is where working with a professional healthcare SEO agency comes in.
Medical SEO specialists are armed with sufficient knowledge, resources, time, and consistency to help your practice reach the top of Google search results.
Does your medical practice website have what it takes to dominate online search results for your medical specialty?
A professional healthcare SEO agency can help you achieve the following goals:
- Attract new patients
- Rank high for high-revenue procedures and services-focused keywords
- Increase your medical practice website traffic
- Increase your ROI
- Boost high-quality leads
- Build up new patient appointments
- Establish yourself as a reputable industry leader
- Achieve overall practice growth
- Generate more patient reviews
All these things are within your grasp. All you must do is hire the best healthcare SEO agency to assist you.
SEO for Doctors: Proven Healthcare SEO Strategies
It Starts with Custom Medical Website Design
Having a website for your healthcare clinic or medical practice may sound like a no-brainer. However, some healthcare professionals still ignore this vital marketing platform.
Before we can thoroughly look into what search engine optimization is for physicians and the many benefits it can bring to your medical practice, you need to understand the importance of having an excellent medical website.
You need more than just a pretty website if you want to leverage your medical website as efficient digital marketing and advertising platform.
Why is it essential to have an excellent medical website?
Websites for doctors help establish brand awareness. Good medical websites also showcase your brand to prospective new patients. It helps solidify your image by letting your target audience know your credibility, qualifications, and creed.
A well-designed and optimized website for physicians provide reliable information to the audience.
This ultimately helps in setting your medical practice apart from the competition.
For a website to function as a marketing and advertising tool for physicians, it needs to have some vital components:
- Mobile responsive medical website design
- Accurate and updated information
- User friendly
- Purpose and clarity
- Simple and helpful navigation
- Search engine optimization
Online Patient Reviews Play a Vital Role in Healthcare SEO
Aside from being trust signals to prospective new patients, online reviews can significantly improve your medical SEO efforts.
A professional healthcare SEO agency knows how to use patient reviews to improve SEO for doctors.
Patient reviews build trust around your brand. They are a valuable opportunity for anyone familiar with your healthcare services to publicly post what they love about your services and patient experience.
When your patient reviews are prominently displayed and publicly available, it conveys that you are a reputable and credible medical professional.
On top of that, content is crucial in SEO. And patient reviews are viable content sources for your website presence. A healthcare SEO agency will guide you on leveraging patient reviews to improve your SEO.
By publishing patient reviews on your medical website, you can expand your website content and add valuable and relevant copy to your web pages. Doing these steps will help increase your organic page rankings.
An Optimized Google My Business Listing
In the US, millions of people use Google to search for just about anything – including local doctors and healthcare providers.
As a local business, you need to utilize one of Google’s most important products for businesses: Google My Business.
This free tool will help put your medical practice in front of people searching for your services within your areas.
Google wants to maintain its top spot as the most used search engine in the world. It intends to provide users with reliable, relevant, and valuable information. As such, Google aims to organize all the web’s information and make Google Search and Google Maps reliable tools to consumers.
You want to create, verify, and properly optimize your Google My Business account as a local business. A professional healthcare SEO agency can help you utilize this invaluable tool to its fullest extent.
If you aim to connect with your target audience – the prospective patients within your service area – it’s crucial to optimize your online information through your medical practice’s Google My Business listing.
Utilize Social Media for Your Healthcare Practice
If your medical practice doesn’t have an excellent social media presence, you are already a massive step behind your competition – for numerous reasons.
Social media sites such as Facebook, Instagram, and LinkedIn are critical to climbing the ranks of Google search results.
This is because nine times out of 10 when you search a medical practice online, their Facebook or other social media profile will be one of the top-ranking listings on search engine results.
Because of Facebook’s clout and prominence, you want to utilize it and expand your online reach by having a proper Facebook business page for your medical practice.
Many professional healthcare SEO agencies will offer social media management services for doctors as part of their overall healthcare digital marketing package.
Claim Your Listing and Third-Party Review Profiles
Claiming your medical Google My Business listing and starting a Facebook page for your healthcare practice are steps in the right direction. However, the best SEO for doctors doesn’t stop there.
You will need to fully establish a solid online presence for your clinic, including claiming a third-party listing and consumer reviews sites for your practice.
It’s crucial to ensure that your medical practice name, address, and phone number are correct across the web. Uniformity and consistency are critical in all things medical SEO.
As a busy medical professional, you wouldn’t have the time to meet this critical SEO need. That’s why partnering with a professional healthcare SEO agency is essential.
Important Note from a Healthcare SEO Agency
When done right, SEO for doctors and medical professionals can bring a steady stream of new and returning patients to your medical practice. We offer a complimentary consultation to discuss unique medical SEO needs and goals.
With the ever-increasing competition in the medical field, you will need to leverage the latest marketing and advertising tools available to stay ahead. Partnering with a professional and reputable healthcare SEO agency will help you get started.