Not sure if your firm should utilize SEO for lawyer websites?
To not fall behind your competition, your law firm will need to establish a solid online presence to expand your visibility, increase value, and highlight your credibility to potential new clients.
Reach Your Target Clients with Strategic SEO for Attorneys
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One essential way to do that is to focus on SEO for your lawyer website.
Search engine optimization for lawyers is a core internet marketing strategy. As such, there are plenty of reasons to invest in it. In today’s post, we’ve compiled a list of the four key benefits of SEO for lawyer websites.
Keep reading to uncover the benefits that come with professional search engine optimization for lawyers.
What Is SEO for Lawyer Websites?
Search engine optimization for lawyer websites involves several steps and processes to increase your attorney website’s organic visibility on relevant search queries.
SEO, when properly implemented on lawyer websites, will ultimately improve the volume and quality of organic website traffic.
Optimization for lawyer websites requires consistent work to get real and sustainable results.
You can’t just stuff your website with keywords to make it appear in search queries. This and other tactics referred to as black hat SEO involves “cheating the algorithm.”
Many illegitimate and fly-by-night marketers would prolifically use these illicit strategies to rank attorney websites. If you resort to any black hat SEO tactics, you risk getting penalized by Google and other search engines.
Before we delve deeper into the many benefits of professional search engine optimization for attorneys and law firm websites, let’s look at the reasons why you should avoid Black Hat SEO services for attorneys.
It Damages Your Online Visibility and Search Rankings
This is the top reason why you should not resort to black hat law firm SEO techniques. Attorney websites that do this will lose their search rankings, traffic, and visibility.
When website traffic and visibility drop, conversions and sales follow.
This, in itself, leads to a decrease in ROI and even employment losses and business closures.
If your organic website traffic declines – with or without the influence of black hat SEO for lawyer websites – you will have to supplement your digital marketing strategy plan with a higher investment into paid advertisement for lawyers
Black Hat SEO for Lawyers Doesn’t Provide Long-Term Results
An increase in organic ranking and performance through the use of manipulative techniques is fulfilling. However, these results are rarely sustained.
While it might take some time for search engines to conclude that a lawyer website is using unethical SEO approaches, once they do, a decline in traffic is unavoidable.
There’s nothing worse than working hard to rank your website then seeing its traffic and rankings falsely raised, only to abruptly decline in the near future.
Law firms and other businesses require predictability and assurance when it comes to marketing and advertising strategies. Black hat SEO for lawyer websites can never offer that.
Where to Start with SEO for Lawyer Websites
Understanding where to start when you develop your first legal SEO strategy can be challenging. There is so much data and information out there about the latest trends, best practices, and applications. It makes it overwhelming – and sometimes frustrating – to jump into it.
However, you can’t reap the rewards of SEO for lawyer websites without implementing this digital marketing strategy for your lawyer website.
The first step you need to do is find a professional, experienced, and competent search engine optimization agency for lawyers.
They have the expertise and resources to address, prioritize, and focus on your unique business goals and how SEO can help you achieve them.
SEO specialists can create custom campaigns for your law firm that will move the needle and help you with the following:
- Create your business’ SEO checklist
- How to address each point
- Why it’s important
- What tools to use
- The time needed to generate results
SEO specialists for attorney websites leverage comprehensive keyword research, competitor analysis, and law firm lead generation strategies. They’ll help guide you through the process. It will take some trial and error because there’s no secret recipe for profitable attorney search engine optimization strategies.
What professional SEO strategists do is utilize the methods, expertise, and resources they have to constantly test the methods and find improvements.
Like with anything involved with operating a business, your law firm search engine optimization strategy requires reviewing results and making the necessary adjustments to drive the results you want.
Benefits of SEO for Lawyer Websites
Search Engine Optimization Boosts Your Digital Marketing ROI
Studies have proven that SEO has delivered 14.6 % close rate for new business leads.
This is an impressive figure, especially compared to a 1.7 percent close rate from traditional marketing techniques such as billboard advertisements and cold calling.
With a smart and custom SEO strategy for lawyers, you can expect a boost in your firm’s ROI.
When internet users search for something, they will typically stay to the first page of search results.
If your attorney website is not at the top of search results, you can’t generate leads from search engines. It also means you can’t see that 14.6% close rate.
For many law firms, this ROI increase is one of the most appealing benefits of investing in SEO for lawyer websites.
SEO for Lawyer Websites Boosts Your Firm’s Credibility
A key advantage of search engine optimization that many attorneys miss is how it boosts your firm’s credibility among prospective new clients.
When your law firm website ranks on the first page of search engines, consumers tend to trust your business. As we mentioned above, users – 75% of them – stay on the first page of Google and other search engines.
They know to trust search engines to filter and sort out the results for them – so they don’t have to. This way, they don’t have to see spam or irrelevant websites on the search results list.
This is essentially why Google works hard to properly rank websites – so the users will see them as a trustworthy and credible information resource on the internet.
Google uses various ranking signals to determine the position of your lawyer website in search results.
These ranking indicators include your website content, user experience, website speed, mobile performance, website security, and more.
Aside from implementing SEO for lawyer websites, another way to boost your online credibility is to optimize your firm’s Google My Business listing.
Any professional SEO agency for law firms will include Google My Business optimization as part of their SEO services for attorneys.
Generate High-Quality and Organic Website Traffic
Unlike traditional marketing methods, digital marketing comes with specifically targeted tools. This allows you to hone in on your target audience.
Aside from targeting the right market, you can also reach them at a prime time. You’ll have their full attention.
When a prospective client within your geographic service area looks for your legal services in Google, SEO ensures that your lawyer website is at the top of search results.
SEO Is Cost-Effective Marketing Strategy
Search engine optimization is popular for its cost-effectiveness. It’s a marketing tactic that targets local consumers who are actively searching for your legal services online.
With comprehensive research, in-depth analysis, and consistent work, you can target your prospects who need your legal services right then and there.
If you’re looking for an affordable yet profitable way to create interest in your law firm, organic SEO is a must.
This is also true if you aim to establish a sustainable way to lessen client acquisition costs and increase your online brand reputation.
Key Takeaway: SEO for Lawyer Websites
If you’re looking to establish long-term brand awareness and credibility, reach your target audience, and boost your firm’s ROI, SEO for lawyer websites is crucial.
In order to stay ahead of the competition, reach more new clients, and increase your revenue, make sure you strengthen your law firm’s digital presence with professional SEO for lawyer websites.